Top 10 Content Planning Tools for Content Marketing Strategy




Content marketing is a critical part of digital marketing, but it’s hard to know how much content you should create and when.

The problem is that most companies don’t have a content calendar or plan in place to help them decide what kind of content they should create and when. This leads to wasted time and money on creating unhelpful or irrelevant blog posts.

With these following top 10 content planning tools, marketers can easily plan out their social media posts weeks in advance so they’re not left scrambling for ideas at the last minute. Plus it will give you an idea of the kind of topics your audience likes best so you’ll be able to come up with more relevant blog post ideas in the future. You can also use these tools as a way to keep track of all your existing content and make sure each piece gets seen by as many people as possible!

Readers are in constant search of quality content. While content is the heart of a website. Without delivering good content, you cannot attract readers. As a result, your website will not be a successful and likely struggle for web traffic. However, sustaining in an ever-changing world is challenging yet with so many websites out there, a customer will go where they feel like. In case your website content is not inviting or helpful, certainly, the visitors will go elsewhere. Thus, content planning is crucial to ensure you strategize before publishing on to your website. Keep reading to know more about our pick for the best content planning tools.

How To Start With Content Planning?

Planning what kind of content your website will have and what impact it will have on the readers should be prepared in advance. Further, with both technology and the world constantly changing, you need to ensure that your content is updated to keep up with the competition out there. Here are the few things you need to consider while planning:

Reach potential customers

Content planning helps to determine what your company goals are and how would you like to meet them by setting up your website. It also aids you to reach a potential audience. Whereas the size of the business may affect the areas you want to reach.

Understanding potential audience

Knowing the demand for a targeted audience is also a part of content planning. It will help you to choose the best content that connects and draws attention.


Research also plays an important role while planning content. You should understand what is out there, what is the current demand, and what your audience want. Detailed market research will ensure that you reach customers- who will invest in your business offerings. There are many tools to help you do that.

Why Content Planning is Important?

Content has the power to drive force to achieve goals and keep customers coming back for more. There are numerous benefits of content planning. It’s worth the time. Since the majority of the business initiated to plan and did not just throw any words on the site in an intend to get customers. Here are a few things that will change your mind:

  • Content planning not only helps you save money. If you do it right, you can also save time.
  • A business can sustain in an economy for long-term with easy, understanding, catchy, and inviting content.
  • Allows you to test your content before spending money and time on coding. While you can find what works best for you.

When it comes to content planning, there are many tools out there. From creating content, distribution, and testing, every tool comes with its unique features. Finding the right tool is important for quality content planning.

Top 10 Content Planning Tools

Here is our exclusive pick for the top 10 content planning tools.

1. Coschedule

Content planning can be a challenging task when dealing with a large group of teams. Sending emails back and forth with multiple people in the same team can be hectic as well as confusing. Coschedule is a perfect solution to avoid this situation. It’s an online tool that helps to plan a complete marketing strategy. Further, you can stay organized by using a scheduling tool by Coschedule.

Managing meeting times, scheduling posts, and deadlines are some of the other features of Coschedule. Thus, a great tool for both small and larger businesses. You can stay organized by using this scheduling tool. 

You can start with the 14-day free trial without any credit card information. However, depending on your business needs, you can upgrade your plan from $40 per month (basic plan) to $2,000 per month (advance plan) for large enterprises.

2. Gather Content

For highly detailed teams, Gather Content is an excellent online content planning tool. You can organize and even create content while having all your content and ideas in one place. Having your content in different places will aid you to move back and forth. This won’t happen with Gather content. Especially, you can save your content at one central location.

You can create folders for emails, ideas, and other data. Moreover, keep track of what you need to do and what’s most significant. Each plan begins with a 30-days free trial. So, you can ensure that you pay for what you like. All paid plans give access to unlimited users, though the number of projects is restricted. The prices range from $79 per month to $259 per month, and you can even save money if you pay yearly.

3. DYNO Mapper

DYNO Mapper is a content planning and project management online tool. You can create your website content strategy easily. Not only it will help you to generate content aligned with your business goals, but also help you to fix links on your website. Thus, help customers easily get around the content. Moreover, this feature will save you money as it fixes issues before they become costly.

Another great feature offered by DYNO Mapper is that it integrates with Google Analytics. Occasionally, you can check your customer views on the site. The tool also helps you to track important keywords to rank your site. When it comes to content planning, the tool has everything you need. You can keep all your content in one place and share it with your colleagues at your convenience.

4. Airtable

Are you new to content planning? No problem! We’ve got the right tool for you. Airtable is an easy and simple content planning tool for beginners. The tools allow you to add all content planning ideas in one place. Moreover,  to make it easier, you can work with your team on the same project. In real-time assign tasks, comment back and forth with each other.

Airtable stores information in a form of easy to readable spreadsheets. In fact, you can add attachments, links, and photos in one place. The tool has a calendar feature that lets you schedule meetings, reviews, and anything else you need to coordinate. There are different plans to choose from depending on our content planning needs. Paid plans allow you more storage facilities that will cost you $10 to $20 per month.

5. Basecamp

Basecamp is similar to the Airtable online content planning tool. However, Basecamp offers a more dynamic user-friendly experience. The tools let you organize your content in terms of team stakeholders, project name, and provides different sections to schedule, draft, and assign a task.

The team members can comment and discuss with each other while authorized to view recent activities from stakeholders. The free trials are available for 30-days while the premium package starts from $99 per month.

6. Monday

Monday which is formerly known as Dapulse is a content planning tool for professionals. It is an easy-to-use tool that will minimize your workload and allows you to collaborate with the team. Altogether, it helps you to save time and money.

Track your day-to-day task in a spreadsheet. Some of the leading brands like Discovery Channel, UBER, Adidas, Fiver, etc. are their clients.

If you want to try out their free version, you have to just enter your email address. There is no need to share your credit card information. If you like what you see, you can buy their paid version which comes with advanced features. the price plans depending on the number of users you want to include in your subscription.

7. Google Docs

Who doesn’t know the popular content management tool– Google Docs. You can create, share, and store content for your website. There are several features that come along with Google Docs despite the fact it’s free. However, it is limited to 25 GB storage capacity which is expandable at a cost.

It is the securest option among all other tools. Create folders to stay organized with your content. Perhaps, the best feature is yet to come. It saves all your work automatically. You can import all different types of files including videos, photos, documents.

8. Slickplan

Slickplan can help you with a variety of content planning tasks. Create content, sitemaps, and diagrams that will surely help your business drive traffic. You can upload documents and pictures at one location. In fact, it lets you share data with other team members to refine it as needed.

Slickplan is compatible with many third-party tools and apps like Microsoft. It makes it easy to expert information from your third-party account. The basic plan starts from $8.99 per month while users need to pay $26.99 to upgrade their plan for more users and storage space.

9. Jumpchart

Jumpstart is another content planning tool that makes creating content and organizing easy and effortless. You can upload, edit, and share content with the team member, just like Slickplan.

In fact, Jumpchart gives you a full screen to write your ideas on which is a unique feature. you can also easily create for your mobile app or on your mobile device.

Jumpstart comes with another great feature similar to WordPress, you can export HTML and PDF. The free plans allowed for 1 project per account. If you like it, you can upgrade to a paid plan. The pricing plan starts from $5 to $50 per month depending on the number of projects you want to add.

10. Loose Stitch

Keep your content ideas all in one place for easy access with Loose Stitch. While you can upload, edit, and share documents. The online tool allows you to collaborate with your team members to keep track of tasks. Therefore, you can delegate with each team member working on the different segments of the project.

The pricing plan starts from $24.95 to $199.95 per month depending upon the number of users you subscribe. Whereas the full version free trial is limited up to 15-days only.

Hope these content planning tools online help with your planning process. Share with us your best planning strategies.

About the author, Team Digital Shiksha

Digital Shiksha is the leading online and interactive digital marketing training institute in India. We offer professional certification courses in Digital Marketing, which will help you create effective digital marketing strategies. Our students have access to the latest tools and techniques used in online marketing, including social networking, mobile marketing, online communities, viral marketing, wikis, and blogs. With a career in online, interactive, and digital marketing, you can progress into roles such as campaign planning and brand development. At Digital Shiksha we are committed to supporting and educating our students to reach their full potential in the field of digital marketing.

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