Pay per Click Marketing How does it Work with Benefits, Strategy and Examples to Follow in 2022

Pay per click marketing, also known as PPC, is a form of online advertising in which businesses can bid on keywords and phrases to have their ads appear in search engine results pages. When someone clicks on one of their ads, the business pays the advertising platform a small fee. PPC can be an effective way to drive traffic to a website and generate leads or sales.

There are several benefits to using pay per click marketing. First, it is an efficient way to target potential customers who are actively searching for products or services like those offered by your business. Second, PPC allows you to track and measure your results so that you can adjust your campaign accordingly. Finally, pay per click marketing can be very cost-effective, especially when compared to other forms of online advertising.

When developing a pay per click marketing strategy, it is important to choose the right keywords and bid amounts. You will also need to create compelling ads that are relevant to your keywords and target audience. Additionally, you will need to monitor your campaign closely to ensure that it is performing as expected. With careful planning and execution, pay per click marketing can be an effective tool for driving traffic to your website.

Suppose you are a clothing retailer and you want to drive traffic to your website using pay per click marketing. You would begin by researching which keywords and phrases potential customers are using to search for clothing retailers online. Once you have a list of relevant keywords, you would then create ads that are targeted to those keywords. You would then set a budget for how much you are willing to spend on each click. Finally, you would monitor your campaign to ensure that it is performing as expected. By carefully planning and executing your pay per click marketing strategy, you can drive traffic to your website and generate leads or sales.

What is Pay per Click Marketing

Pay per click marketing is a form of online advertising in which businesses can pay to have their ads displayed on search engines and other websites. When someone clicks on one of these ads, the business pays a small fee. This type of marketing can be an effective way to reach potential customers, as it allows businesses to target their ads to people who are already interested in what they have to offer. Pay per click marketing can be a bit expensive, but it can be worth the investment if it helps you reach your target audience and generate more sales.

Benefits of pay per click marketing

In today’s competitive marketplace, businesses of all sizes need to be savvy about their marketing efforts. Pay per click (PPC) marketing is a strategy that can provide a number of benefits for businesses, large and small. Here are some of the key advantages of using this type of marketing:

  • Cost-effective: With PPC marketing, businesses only pay when someone clicks on their ad. This means that you can control your budget and only spend money when you know it will result in leads or sales.
  • Targeted: PPC ads can be targeted to specific demographics, interests, and even locations. This ensures that your ad reaches the right people, increasing the chances that they’ll click through to your website or landing page.
  • Immediate results: One of the great things about PPC marketing is that it can provide immediate results. Once your campaign is up and running, you can start generating leads and sales right away.

If you’re looking for a cost-effective, targeted, and immediate way to market your business, pay per click marketing may be the perfect solution. With its many advantages, it’s no wonder that this type of marketing is becoming increasingly popular with businesses of all sizes.

How does Paid Search Marketing Works?

Paid search engine marketing involves marketing your business or product online, using paid advertisements that appear on pages of search engine results. When a user searches specific keywords on search engines like Google or Yahoo Search, Bing allows the business owner to market their products alongside results for the user’s queries.

Different Types of Paid Search Ads

Also known as pay-per-click ads, these advertisements vary from simple text-only ads to other complex ones. Product listing ads are also known as shopping ads that are much more vibrant, product-based advertisements that directly convey vital information to the consumer, like the cost and customer reviews.

Why it is better than other forms of advertising

Paid search engine marketing holds a significant advantage over other means of advertising. You can advertise your products to consumers looking for something similar. Consumers can click on your advertisement and directly buy your product at a moment’s notice. Also, another strength of search marketing is that a business has to pay according to the number of people that clicked on their ads and not pay a fixed fee for advertising. Instead of pay per click, the cost of advertising can also be based on pay per call, where an owner would pay according to the number of calls he received because of his advertisement. Here are key paid search engine marketing advantages: 

  • Gain more visibility
  • Improve website traffic
  • Attract targeted customer
  • Detailed analytics insight
  • Increased conversion

There is no denying that paid search advertising is the most beneficial form of modern marketing tool. It is valuable to generate leads, sales, or create brand awareness. So let’s see how to get started with using paid search ads for your business.

How to Start using Paid Search Marketing

Most Search Marketers use Google ads for marketing their products online; Microsoft ads come a close second, it shows the advertisers’ ads on yahoo search result pages. Most paid search platforms work similarly. Here is a complete step-by-step procedure to getting started with paid marketing. 

Choose location

Choose the locations from where people will view your ads; you can target specific countries, states, and even postal codes

Select your keywords

This is a crucial step since paid search marketing primarily depends on the keywords a user is searching for. It would help if you aimed for the keywords a user is more likely to search for. Avoid using keywords that will attract an audience that won’t be interested in your product. Many official tools like Google Keyword Planner and other third-party apps are available to help you out in this process.

Choose your match type

Here, you choose if your advertisements will be shown if a user types precisely the keywords you’ve chosen. In Phrase Match, a user can see ads even if he has added extra words before or after the keywords. Broad match type is when your ad is shown even if a user has searched for synonyms of your keywords.

Make your ads

Create ads to show when a user searches for the keywords you’ve chosen

Finalize your bids

you can negotiate how much you would want to pay if a user clicks on your ad

Apply for ad extensions

You can add any other information that you feel is relevant, for example, links, phone numbers, Etc.

Finish Launching your ads.


Paid Search Marketing is a modern form of online advertisement. It is highly cost-effective, convenient, and proven to be beneficial when targeting an audience. Hope in this blog you understood the basics of paid search advertising and will now make the most of the technology.

About the author, Team Digital Shiksha

Digital Shiksha is the leading online and interactive digital marketing training institute in India. We offer professional certification courses in Digital Marketing, which will help you create effective digital marketing strategies. Our students have access to the latest tools and techniques used in online marketing, including social networking, mobile marketing, online communities, viral marketing, wikis, and blogs. With a career in online, interactive, and digital marketing, you can progress into roles such as campaign planning and brand development. At Digital Shiksha we are committed to supporting and educating our students to reach their full potential in the field of digital marketing.

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