Breadcrumbs in Websites – SEO, WordPress & HTML, Meaning What is it & Types

Breadcrumb navigation are an important part of website SEO. They help both Google search engine and users to navigate through the website after the primary navigation menu. But what are they? In this post learn more about what are breadcrumb navigation SEO and why they are beneficial for website owners.

There are several terms that come into mind when anyone talks about SEO or Search Engine Optimization. Most of them are important for search engine ranking like Breadcrumb navigation.

What is breadcrumb navigation?

Breadcrumb navigation are a simple tool to show a user’s position on a website or application. They can be a graphical representation as well as text links to help users navigate back.

Breadcrumb navigation have been around since the 1990s and were mainly used in traditional personal computers with only one window displaying content from the device being used. This is why breadcrumb navigation were originally always displayed as text links just below or above the current screen that says “Previous Page” and “Next Page” with periods between them for each page visited, often including an icon representing the type of graphical interface being used.

In today’s computing environments, most people use multiple windows per device at any given time which means there is no need for a text-based breadcrumb navigation system. However, they can still be useful for those that aren’t as computer literate as others.

With the advent of mobile devices such as smartphones and tablets, there has been a growing movement to use graphical breadcrumb navigation (Breadcrumbs Alternative) instead of text links. This is so users don’t have to remember long sequences of pages to get back to an important one. This can be confusing for some users who are used to the simple click of a text link so it’s not always better, just different.

The main advantage of breadcrumb navigation is that they help guide users through content without them getting lost or confused as to where they are on a website or application. If they are well done, breadcrumbs in website can be a very effective way to help someone find exactly what they are looking for in the shortest period of time possible.

As you can see primary navigation menu, there are many uses for location based breadcrumbs navigation simple tool. They have been around since the days of text-based graphical user interfaces through today’s mobile devices. Breadcrumb navigation may not always be as easy to use as a text link but they do serve a purpose.

Now that you know what breadcrumb navigation are and how to use them, what does your website or application use? Or do you just stick with the tried-and-true simple “Back” button on all of your pages? Let us know in the comments.

Breadcrumbs in websites

A Beginner’s Guide to Using Breadcrumbs Navigation in Web Design

Navigation is important when designing websites and affects the ease-of- navigation. Nowadays the web can be used in many ways depending on the aesthetics and usage of your web page — from traditional horizontal menus to hamburger icons (popular with good mobile sites), lightbox menus, and more. We won’t discuss navigation menus for today, rather the most unique and convenient UX design elements – breadcrumbs – that most businesses and personal sites have implemented to their sites.

Breadcrumbs in websites meaning

Breadcrumbs are a basic tool for directing visitors through the material on a website without them getting lost or confused. Breadcrumbs have been around since the 1990s and were formerly used in desktop computers with just one window showing content from the device being utilized. This is why the meaning of breadcrumbs was originally always shown as text links below or above the current screen that said: “Previous Page” and “Next Page” with periods between them for each page visited, often including an image representing the type of graphical interface being used.

Due to today’s use of multi-windows per device, there is no need for a text-based breadcrumb system. However, they can still be useful for those that aren’t as computer literate as others.

With the advent of mobile devices such as smartphones and tablets, there has been a growing movement to use graphical breadcrumb navigation instead of text links. This is so users don’t have to remember long sequences of pages to get back to an important one. This can be confusing for some users who are used to the simple click of a text link so it’s not always better, just different.

The main advantage of breadcrumbs is that they help guide users through content without them getting lost or confused as to where they are on a website or application. If they are well done, breadcrumbs can be a very effective way to help someone find their way back to a starting or key location.

However, as with all things on the Web, just because they’re good for some people doesn’t mean that they’re equally as helpful for everyone. In fact, there have been many experts over the past decade who have debated the benefits of breadcrumbs and whether or not their use on web pages is even worth the hassle. Unfortunately, the main reason they aren’t often used is because of how much time and effort it can take to implement them on a website, especially if you have a lot of content that needs breadcrumbs applied to it.

Why use breadcrumbs in websites?

Breadcrumbs are an important navigational element to consider when designing a website. By providing a visible path of links, they allow users to quickly and easily trace their route and retrace their steps. This helps to improve the overall user experience by giving them an intuitive way to access pages without having to search around or guess where their next destination might be. Additionally, breadcrumbs are beneficial for SEO purposes as they can help search engines index pages more accurately and efficiently. Breadcrumbs also help organize content into relevant categories and make it easier for visitors to find what they’re looking for.

What is breadcrumbs and how does it ease navigation? Explained with examples

Breadcrumbs are a navigation element used to provide a visual display of the hierarchy of web page within a website. They typically appear in the form of “crumbs” that indicate each step along the user’s journey, providing them with an easy way to understand where they are and how to get back where they were. For example, if a user is on an article page about jewelry and the breadcrumb is set up as ‘Home > Accessories > Jewelry’, then users can easily move back to the ‘Accessories’ page or even all the way back to the homepage by simply clicking on one of those links. Breadcrumbs not only aid in enhancing navigation within websites but also help improve user experience by giving visitors an easy way to navigate around quickly and find what they’re looking for.

10 recommended practices for using breadcrumbs

When using breadcrumbs to enhance navigation in websites, there are certain steps that can be taken to ensure a positive user experience. These practices include:

  1. using a clear and logical hierarchy based breadcrumb navigation structure;
  2. using proper capitalization and punctuation;
  3. placing the breadcrumb at the top or bottom of the page for easy access;
  4. limiting the number of levels within each page to keep it structured and concise;
  5. ensuring links in the trail are active and link properly to their respective pages;
  6. including “Home” as the first link in the path based breadcrumbs;
  7. providing users with an easy way to jump back or skip ahead to another level of navigation;
  8. notifying users on where they currently are through highlighting active links within the trail;
  9. updating the breadcrumb when new content is added to make sure it is up-to-date;
  10. and testing all trails after implementation.

When these practices are followed, users will find navigating websites easier than ever before with breadcrumb.

10 mistakes in breadcrumb trail implementation

  1. When implementing a breadcrumb trail, there are several common mistakes that can arise and hinder user experience. These mistakes include:
  2. having the wrong homepage as the first link in the path;
  3. not separating trail levels properly with punctuation or capitalization;
  4. linking to pages that don’t exist or have outdated content;
  5. placing links in an illogical order;
  6. omitting a home icon for users to easily navigate back to that page;
  7. using file names instead of titles to denote each level in the hierarchy structure;
  8. failing to update the navigation after new content is added or old content is removed;
  9. making trails too long, thereby creating confusion for users;
  10. not adding “skip navigation” links for those using assistive technology devices.

By avoiding these common pitfalls, website owners can ensure their breadcrumb trails are implemented correctly and benefit from improved user experience.

Breadcrumb navigation design considerations

When designing a breadcrumb navigation system, several considerations should be taken into account in order to create an effective and user-friendly experience. In order to be successful, breadcrumbs need to remain consistent in both design and content throughout the website or application;

  1. use a logical hierarchy structure with proper capitalization and punctuation;
  2. make sure “Home” is the first link in the path;
  3. limit the number of levels within each page;
  4. ensure links in the trail are active and link properly to their respective pages;
  5. add “skip navigation” links for those using assistive technology devices;
  6. notify users on where they currently are within the site by highlighting active links within the trail.

By considering all of these aspects, web developers can create a more efficient navigation system that users will appreciate and benefit from.

Benefits of using breadcrumbs

Breadcrumb navigation offers numerous benefits to both website owners and users. For web developers, breadcrumbs make it easier to design a logical content structure with clear hierarchies and levels, which can help reduce the risk of users becoming lost or disoriented while navigating the site. Breadcrumbs also provide useful information to search engine crawlers, allowing them to better understand the site’s structure as well as index its contents accordingly. In terms of user experience, breadcrumbs can save time by providing a quick way for users to find out where they are in the navigational hierarchy and quickly jump back to any page that is in a higher level within the tree structure. Additionally, thanks to their visual appeal, breadcrumbs can act as a compliment to existing navigation systems, making websites more visually appealing while enhancing usability at the same time.

Why don’t we use breadcrumbs?

Breadcrumbs are a popular method of website navigation, but there are some valid reasons why you may choose not to use them. One, breadcrumbs may not be the best choice if your website has many pages or is highly dynamic; they can quickly become outdated and confusing for users.

Additionally, search engine optimization (SEO) can suffer when using breadcrumbs, due to the risk of duplicate content. Finally, if you’re looking for a minimalistic approach to designing your site, breadcrumbs may add too much clutter that could distract from your main content. Ultimately, it’s up to you whether or not you decide to use breadcrumbs – but keep these potential drawbacks in mind!

Breadcrumbs: Secondary in Status, Primary in Value

Breadcrumbs are often overlooked in web design, but that doesn’t make them any less valuable. Despite their secondary status compared to other navigation strategies, breadcrumbs provide a simple and effective way for users to quickly see where they are on your site. By adding breadcrumbs to your site, visitors can easily track their path no matter how deep they go into the website. Plus, when used correctly, breadcrumbs can actually boost SEO as they help search engine crawlers better index a site’s content. All things considered, even though breadcrumbs take a backseat in some web design solutions, they still offer an important and useful feature that should be taken advantage of when planning out your website!

Breadcrumbs in HTML and WordPress

If you want to learn more about creating your own automated breadcrumbs for use with your website, then you need to check out the “Breadcrumb Pro” plugin today. It can be downloaded from the official WordPress repository and will give you all of the tools needed to have a great breadcrumb program on your site’s structure so users can find their way through your material effortlessly.

Even though this plugin is very easy to use, the absolute best thing about it is that it doesn’t rely on any programming or knowledge of complicated codes. This means anyone with a WordPress website can quickly implement breadcrumbs without having to master code and its intricacies.

You can download Breadcrumb Pro today and get started with one of the most helpful features for your WordPress site in just minutes. There is a configuration wizard to help you set it up and get going as easily as possible.

All you have to do is select how many levels of breadcrumbs you would like to show on your site, their order, and what pages they start from. Once this is done, the plugin will automatically generate the code for your breadcrumbs and drop it into your website’s template files. Since it uses the native WordPress system, this will work with virtually any theme or template on your site so you can rest easy knowing no programming code is required to get breadcrumbs working on your site.

Web breadcrumb

A breadcrumb (also known as a web breadcrumb) is a navigational aid that lists where the user has been within a website. Breadcrumbs help users to see their place on the website and understand how they got to where they are and can be used to backtrack or return to a partially completed task.

The HTML code for a simple breadcrumb trails might look like this:


<li><a href=””>Home</a></li>

<li><a href=””>Page 1</a></li>

<li><a href=””>Page 2</a></li>

<li><a href=””>Page 3</a></li>


Web breadcrumb is a feature that allows users to quickly navigate between webpages. It organizes the webpages within a website into an easily-understood hierarchy, and visually displays this structure in the form of “breadcrumbs”. These are usually located at the top or bottom of a webpage, and provide users with a clear idea of where they are in the website’s navigation system. Breadcrumbs also make it easy for users to go back and forth between different pages by simply clicking on one of the links in the breadcrumb trail. By providing users with an intuitive way to navigate around a website, Web Breadcrumb can improve user experience and overall website usability.

HTML Simple Breadcrumb Trails

In this case, a user who clicks on “Page 2” will be taken to that page. The breadcrumb trails would show the following:

Home > Page 1 > Page 2 > Page 3

As you can see from the example above, browsers don’t have to use the same display format for breadcrumbs, although most will display them in a horizontal bar.

There are several uses for breadcrumb trails in web design:

Back-to-Top Links

A breadcrumb trail provides an easy way to include a link back to the top of each page on a website. These links are particularly important for long websites with complex and multi-deep navigation, and can be very useful for mobile users.

Back-to-Top Links Without a Breadcrumb Trail

If you use only <a href> links to navigate from page to page within your website, you will have no way of adding back-to-top links without creating a breadcrumb trail. The user will have to remember where they are on the website and go all the way back to the top—a very cumbersome process. You should always include a back-to-top link within your <body> tag as well as using breadcrumbs.

Breadcrumb Navigation Labels

Breadcrumbs trail in ui trails help users understand how your website’s user interface design patterns is organized. By showing users how directories and pages are nested, breadcrumbs make it easy for them to navigate directly where they need to go without having to scan through several levels of the directory site’s structure.

Breadcrumb Trails the Alternative Navigation

Breadcrumb trail also provide an alternative way of navigating your website’s hierarchy, which can be useful for users with disabilities. Users who can’t or don’t want to use a standard pointing device (mouse, trackpad, etc.) may find it easier to navigate using the keyboard and will typically interact with browser buttons such as the “home” button and the “back” arrow; however, these buttons usually take them back through each step of their browsing history, not just one level. Breadcrumb trail can be used instead to allow users to navigate directly where they want to go without the need for them to understand their browsing history.

An additional benefit of breadcrumb trail is that search engines will more easily understand a website’s hierarchy and index accordingly. For example, if you have a page on “How to make a website,” and you want it to be found in the search engines, then using breadcrumbs internet for that page will allow you to tell search engines such as Google that this is Page 1 (Home), that leads to Page 2 (Making a Website), which leads to Page 3 (How To).

What is breadcrumb navigation in wordpress?

Breadcrumb navigation in HTML and WordPress Plugin

Breadcrumb navigation in WordPress is a type of hierarchical navigation that allows users to see where they are within the website structure. It typically appears as a series of links at the top or bottom of a webpage, displaying the user’s location within the site in relation to other pages. This enables users to retrace their steps by clicking on each link and making their way back up the hierarchy to the homepage. In WordPress, breadcrumbs can be enabled through plugins like Yoast SEO or manual setup, depending on user preference. These breadcrumbs provide an effective way to improve usability by creating enhanced navigational elements for visitors who are exploring your site.

Breadcrumbs plugins for WordPress

Breadcrumb Pro also includes an SEO feature that has gained quite a bit of popularity in recent months due to its usefulness of including keywords in the breadcrumbs which will give you some extra search engine optimization (SEO) benefits. It can even change depending on what page or post is being viewed so it doesn’t get repetitive for your visitors.

The plugin also includes a social media feature that allows users to share pages they find on your website with their friends on social media like Twitter and Facebook. This allows more people to see what you have to offer, which can bring you even more visitors who will hopefully stay for a longer period of time.

For those that don’t already know, breadcrumbs were first created and used by Neal folks back in 2006 before they were officially added to the web standards recommendations in 2009. This plugin implements the HTML5 standard for breadcrumbs so it’s fully compatible with all modern browsers and has been used on websites like, Twitter, LinkedIn, and others.

If you want to provide your visitors with an easier way to navigate through your website that is quick, easy-to-use, and will help your content get more exposure, then Breadcrumb Pro is the perfect choice for you. It’s also completely free to use so there isn’t any reason not to try it out today and see how much easier it makes navigating through your site.

There are a ton of other great features that come with this plugin that help to make Breadcrumb Pro an excellent choice for anyone who wants to improve the usability of their WordPress site. It’s one of those simple plugins that make a world of difference so you really need to check it out now if you haven’t already.

You can download Breadcrumb Pro today by visiting the website

Here’s what you need to know about breadcrumbs and how they impact SEO?

A breadcrumb navigation is a website link located on the top of the website. The purpose of a breadcrumb trail in SEO is that it allows users to navigate where they are on a website. The features also help users to understand how far they are from the homepage. They are also known as ‘Cookie Crumb’.

They are like internal links which help users easily access the information. An easy to navigate website is essential as it helps in

  • Reducing bounce rate
  • Improves users Time on page
  • Enhance User experience
  • Improves Findability
  • Increase Search Engine Ranking

These all factors aid SEO. 

Where are breadcrumbs in websites located? 

Usually, breadcrumbs are located on the top of the website at – Navigation Bar. They are often suited on the top of the page, BELOW THE PAGE HEADINGS. 

Yoast SEO on using breadcrumbs trails

The breadcrumb navigation varies from site to site. They are generally categorized depending on their purpose that is based on their location, page redirect, and keywords.

Location based breadcrumbs

This is the most common type of breadcrumbs SEO. Location based breadcrumbs reveal the user’s location on the website. 

Here is a location based breadcrumbs trail example

Home > Services > Digital Marketing > SEO

Location based breadcrumbs trail are generally called Hierarchy Based Breadcrumbs. This type of breadcrumbs are beneficial for users to browse through the website.

Path breadcrumbs display users the steps they took to end up on the current page. Path breadcrumb is commonly cited on eCommerce sites. Ecommerce websites tend to have a large number of web pages. Resulting, users being unable to track the previous page. Thus, path or history based breadcrumbs facilitate shoppers to navigate through the site and route back to the previous page.

Here is a path breadcrumb example

Home > Products > Footwear > Shoes > Women's Sports Shoes
Example of breadcrumb trail of different services

Attribute based breadcrumbs

Breadcrumbs are an effective way to help users navigate a website. Attribute based breadcrumbs provide a structured and systematic approach to navigating a site. Attribute based breadcrumbs allow website visitors to identify the pages they have visited on the trail by displaying attributes from each page, such as category, product types, and location. This can make it easier for visitors to quickly locate the desired results among competing options. Additionally, attribute based breadcrumbs provide deep links leading back to search results when visitors need to return at later time points or reexamine search results more closely. As such, attribute based breadcrumbs provide an invaluable navigation tool for website users and make it easier for them to find what they are looking for.

This type of breadcrumbs is similar to location-based. It consists of a keyword that characterizes the webpage instead of using a page title. Thus, also known as keyword breadcrumbs. 

Here is an example of a keyword-based breadcrumb: 

Audiologist / Best Audiologist / Audiologist in India
Example of breadcrumb trail of a audiologist department

In this example, you’ll clearly identify the use of keywords. If the users land on this page, they can identify the page through the keyword. 

History-Based Breadcrumbs

History-based breadcrumbs provide an easy way for users to keep track of their history when navigating a website. Unlike attribute-based breadcrumbs, history-based breadcrumbs track where a user’s journey has taken them and display this information as they navigate. In other words, they provide a path of pages the user has previously visited. This helps users quickly retrace their steps and jump back to previous pages that may have been forgotten or overlooked. Additionally, these kinds of breadcrumbs can be used to offer personalized page recommendations based on past behavior, providing an enhanced navigation experience for visitors. History-based breadcrumbs are an invaluable tool for web designers aiming to ensure website users have easy access to all the features and functions the website offers.

This type of breadcrumbs users what other pages on the site they have visited, similar to browser history. When planning to design a website you must know different types of breadcrumbs and their uses. 

Here is an example of history based breadcrumb navigation: 

Home > Previous Page > Current Page > Next Page
Example of breadcrumb trail of different pages

Now, let’s understand the benefit of breadcrumbs in SEO. 

What is breadcrumbs in SEO

Breadcrumbs in SEO are a formally recognized section of a document’s main text where links to other relevant content on the same website are included. 

Breadcrumbs provide a site’s hierarchical structure for visitors, helping them navigate around a site and find broader or narrower information that they may be interested in. 

Content within breadcrumbs includes, but is not limited to: current location (breadcrumb title), parent’s URL, their parent’s URL, and so on back to the top of the hierarchical listing of locations as the first item under the heading “Our Team”.

The function of breadcrumbs can also be applied more broadly than just Google SEO; it serves as navigation on many websites and applications. 

Links to content on the same page, most often found at the top of a webpage or section are called site navigation. Site navigation links are usually represented with text links that say “HOME”, “ABOUT US”, etc.

How to enable breadcrumbs on your website a video from Rank Math SEO

Google has not placed any specific requirements regarding website breadcrumb implementation in Google webmaster guidelines. If you’re planning to use breadcrumbs navigation aid for your visitors, you might find our blog post on breadcrumb link helpful.

Google recommends using breadcrumbs sparingly and not mixing them with regular text content and link-building efforts. If you would like to incorporate breadcrumbs into your website, follow this basic guide:

  1. Identify the different locations on your website (for example, site blog category pages or post archives).
  2. Choose the breadcrumb text for each location.
  3. Implement the breadcrumbs using HTML code. Add the link to the first page of content directly at the end of the line that begins with <title> .
  4. Test your breadcrumbs. Make sure that the code for breadcrumb link is working and users can easily navigate to another page (if they’re logged in to your site).

Why are breadcrumbs beneficial for SEO?

SEO or search engine optimization is a technique that helps websites to gain online visibility. The site’s visibility depends on its search engine ranking. Higger the website ranks, the higher are the chances for increased site traffic. 

But, breadcrumbs are listed among the top factors responsible for website ranking in Google Search Engine. Here are a few reasons as a website owner you must know about the importance of breadcrumbs SEO

  1. Enhance user experience

Everyone wants easy navigation through the website. If you need to keep the user focused you need to enable your site with user-friendly features like breadcrumbs. Breadcrumb is a simple website element for users. In addition to helping users find on the site what they are looking for. 

  1. Improve website ranking

Breadcrumbs are important for websites. As they make the site user-friendly. But they are also important for search ranking. This is because breadcrumbs in the search engine result page help to navigate your website. 

They are essential for sites that have local or state-level pages. For example for restaurants, lawyers, dentists, etc.

  1. Keeps users longer on the website

It helps in reducing the website bounce rate. a high bounce rate can indicate problems with UX – problems that breadcrumbs can help solve.

Adding breadcrumbs might be easy but it may require professional knowledge. An easy widget added to your site will make it easy to launch.

How to add breadcrumbs?

Adding breadcrumb navigation to a WordPress site is relatively easy and can be done in two ways. The first option is to install a plugin such as Yoast SEO or Breadcrumb NavXT, which will allow you to customize the look and feel of your breadcrumbs. You can also manually add breadcrumbs using code snippets found online or add custom code that supports your theme. To use the code snippets, simply copy and paste them into your functions.php file, then configure your display settings. Breadcrumbs can be added anywhere within the template files and typically appear at the top or bottom of the page. With either method, adding breadcrumbs to WordPress provides an effective way for users to navigate their way around a website with ease.

Breadcrumbs navigation in Bootstrap

Breadcrumb navigation in Bootstrap are a powerful navigation element that allow users to quickly move between pages. They are typically placed at the top of a page and indicate the user’s current location in the hierarchy of the website. By separating each level into individual components, breadcrumbs can provide an organized method for navigating through a website. Additionally, by displaying the user’s location on both desktop and mobile devices, breadcrumbs help make navigation more efficient. With their versatile styling options, they can easily be customized to fit any design scheme while still offering visitors an intuitive way to find what they’re looking for.

Bootstrap is a free, open-source front-end framework that is built with web standards. Bootstrap includes HTML and CSS-based design templates for typography, forms, buttons, tables, navigation, and other interface components, as well as optional JavaScript plugins.

Bootstrap reads from a set of 18 responsive CSS stylesheets that adapt to your website’s device and screen size.

The library is designed to be customizable: the compiled CSS and JavaScript can be easily modified and relies on jQuery as an optional dependency for advanced functionality.

Bootstrap was developed by Mark Otto and Jacob Thornton at Twitter as a framework to encourage consistency across internal tools. Before Bootstrap, various libraries were used for interface development, which led to inconsistencies and a high maintenance burden. According to Twitter developer Mark Otto:

Initially released in August 2011, Bootstrap was updated 6 months later to be responsive on tablets and smartphones. Since then, the tool has evolved into one of the most popular frameworks on GitHub.

Breadcrumbs in website Conclusion

As the technology changes it is important for website owners to constantly improve their website development and SEO strategy with upcoming demands. It’s tough to stay on top of search engines. Strategies like adding breadcrumb navigation to your website might help you to increase your website traffic and stay ahead of the competitors.

About the author, Team Digital Shiksha

Digital Shiksha is the leading online and interactive digital marketing training institute in India. We offer professional certification courses in Digital Marketing, which will help you create effective digital marketing strategies. Our students have access to the latest tools and techniques used in online marketing, including social networking, mobile marketing, online communities, viral marketing, wikis, and blogs. With a career in online, interactive, and digital marketing, you can progress into roles such as campaign planning and brand development. At Digital Shiksha we are committed to supporting and educating our students to reach their full potential in the field of digital marketing.

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