Why your Website’s SEO Matters Learn SEO Optimization for Website in 7 Steps

Building a website in the 21st century has become way easier than accomplishing SEO optimization. Search engine optimization for a website is one of the challenging tactics to run a website online. The way Google and other search engines rank a website is constantly evolving. This means every developer needs the latest SEO optimization technique for the website to outrank the competition.

The superb news is that you do not need hundreds of SEO tricks to tackle it. Or get insight to rank your website. If you know ‘What are SEO tricks’ and ‘how you can use them for successes, you are more than 90% your way to rank top in SERPs.

In this latest post, we’ll introduce you to the top 7 steps to SEO Optimization for Website. As you move from step 1 to 10, the competency level will increase. Let’s jump into the topic.

1. Google Analytics – Get Started with SEO Optimization

Now, your website is ready. What will be your first step to SEO optimization? Began with submitting your website to Google Analytics. How to add a website to Google Analytics?

Google Analytics is a true way to monitor website traffic, customer behavior, user’s sessions, page views, etc. The free tool helps to determine SEO efforts into conversion. Let’s see how you can set up a Google Analytics account in 6 steps.

Step 1: Sign to Google Analytics or google.com/analytics

Step 2: Go to ‘Create Account’

Step 3: Enter Account Name, Website Name, and Website URL

Step 4: Select a business category to get Tracking Code

Step 5: Paste the Tracking Code in the website header

Step 6: Go to ‘Google Analytics’ and click ‘Verify’

These were the six simple steps to verify your website for Google search engine. Similarly, to SEO optimize your website in Baidu, Yahoo, Yandex search engine, follow the same process.

2. Google Search Console – Submit Your Website to Google Search Engine

Once done with setting up the Google Analytics account, the next step is to set up a Google Search Console Account. Google Console is a free online platform to inform search engines about your website. Confused? How to set up a Google Webmaster Account?

Step 1: Go to Google Search Console or https://www.google.com/webmasters/tools/home?hl=en

Step 2: Login with your registered Google Analytics account

Step 3: Click on ‘Add a Property’

Step 4: Enter the website URL and verify your account

Note that your account will only be verified if you have set up a Google Analytics tracking code to your website.

3. Yoast SEO Plugin – Submit XML Sitemap

Setting up Google Search Console is not sufficed. You may get excited to see your website index, but the process can take a few weeks. To show any useful data. However, there is something to interest the search console.

If you are trying to set your SEO optimization for WordPress Website, then you can straight away submit the XML sitemap. The practice will help Google search engine to crawl your website content and index quickly.

Before you submit a sitemap, you need to create one. Here are the 5 steps you need to follow to free SEO optimization for WordPress Website.

Step 1: Download Yoast SEO Plugin https://yoast.com/wordpress/plugins/

Step 2: Activate the Yoast SEO Plugin

Step 3: Go to ‘Yoast SEO Plugin’ on WordPress site menu bar

Step 4: Select ‘XML Sitemap – Yoast SEO’ and ‘General Settings’

Step 5: Click ‘XML Sitemap’

Alternatively, there are several rank checker tools like RankMath to generate website sitemap. You just need to create an XML sitemap and upload the root of your website. Once the sitemap is live, then go to Google Search Console and click- ‘Add Your Sitemap’.

4. Business Analysis: Designing SEO Strategy for Website Optimization

When planning website SEO optimization you need an effective strategy. In this section, we will help you to make an SEO action plan for your website in 3 easy steps. Consider these 3 steps as an essential SEO checklist for website optimization.

4. 1 Keyword research – finding the business niche

Start with finding top keywords that define your business. Use a popular keyword research tool like SEMrush, Ahref, Moz, and the Hoath. These are paid keyword research tools. Alternatively, if you are a small SEO company or doing SEO for your business, then buying a keyword research tool can be costly.

In this case, we suggest you invest your time in free keyword research tools like Ubersuggest, SmallSEOTool, Keywordtool.io, or the best one the Google Keyword Planner.

We are using the free keyword search tool – the wordtracker.com to show you – how to do keyword research. Using the tool, search for your niche ‘Dog Food’ for instance.

The tool will display the related keyword. As you can see above, our targeted SEO keyword ‘Dog Food’ has 40,977 search volumes in the last 12 months. This means that there are 40k searches input by users in the search engine.

Similarly, there is a related keyword like ‘best dog food’, ‘chewy dog food’, and ‘from dog food’. Remember; select only top SEO keywords with high search volume traffic. Do not consider keywords which are not related to your business niche.

Learn More: Seo Keyword Generator

4.2 Competition Analysis: Competitive SEO Ranking

Determining the competitors is predominant to business growth. Keyword gap analysis can hurtle your can to success to rank top in SERPs. Your top SEO competitors are ones who rank first on search on targeted keywords.

Facilitate competitors’ keyword analysis tool to spy on your enemy ranking factors. Check out our previous post on “Busted Free SEO Competitors Analysis Tool To Spy Online”

Nevertheless, evaluating your entry content keywords and current search engine rankings helps to build an effective SEO strategy. Start with picking the top five results in the Google listings results. Search for the keywords they are ranking for using SEO competitors analysis tools.

Once you find the competitors keywords, add them to your SEO ranking keyword list.

5. Content Optimization – Marketing your website

Compiling brilliant quality SEO content is not enough. You need a viable online content marketing strategy for SEO optimization for the website. We all understand that unique SEO content guarantees higher ranking, but the secret is to accelerate website is effective content optimization for the website.

Let’s begin with the SEO content optimization for the website. Here are four steps no SEO copywriter should miss out when optimizing a website for SEO.

5.1. Create SEO Page Titles

Writing outstanding page titles is an imperative skill for any SEO copywriter. According to Yoast Guide to crafting a good page title for SEO explains the purpose of SEO title.

Why do you need an SEO title tag for website optimization? A good SEO title help website to rank for a keyword in top SERPs. Crafting a good page title for SEO is an art. Secondly, it should make the user click on the link. These two goals seem mutually to each other. But they do at times compete in the perspective to interest. If you want to rank your website high, but no one clicking on your page result, that ranking isn’t worth! Be warned that is you’re ranking but no getting enough clicks, the rankings might deteriorate over time.

So, now the question is – how to compel an effect SEO page title? To craft an effective SEO title, you need to add a ‘focus keyword’ in your title. Secondly, keep the SEO title word limit to 75 characters. You can check how your SEO title will look’ in Yoast Snippet Preview.

5.2 Create SEO Meta Tags

Meta tags <META> include higher click-through rate. While they do not directly facilitate rankings. According to the latest Google search algorithm, search engines do not use the keywords tag anymore.

But in one of the reports, Google released that, Meta Tag is important to use in ‘meta description and ‘page text’.

What is a Meta tag? Meta tags provide Meta about page to search engines. There are three types of Meta tags to use on a page

  • Description
  • Author
  • Keywords

Typically, Meta tags are added to <head> section of the HTML page. They are not visible to users. If you are a beginner, then you can use free Meta tag generator tool.

5.3 Keyword Search Phrases on Pages

No SEO action plan is complete without keyword phrases. Integrate keywords into your website source code and exciting content. Ensure you apply a suggested guideline of one or three-word phrase per content pages.

Learn our amazing guide on TROPICAL KEYWORD RESEARCH. You will be shocking free way to find keywords on top pages without free keyword research tools. Here are a few things you need to learn for SEO copywriting:

  • Ensure the keywords insertion looks natural to search engines. It helps the search engines fast to determine ‘what the page is about’. Because of the natural approach to content marketing works best.
  • Keep the SEO page content minimum to 300 pages. This is the minimum SEO word count by Google. Many research shows that pages with word count more than 800 words count outperform shorter ones.
  • Add relevant images in the content. Alternatively, you can add visual graphics like videos, meme, or gif. This will increase your chances to rank for top 10 Google position.
  • In the end, create on-page and off-page backlinks of the page. Because content and links both determine the popularity and ranking.

5.4 Establish New Sitemaps for Search Engine

What is a sitemap? A sitemap is a file containing information about pages, videos, and other files on your site. Sitemaps build a relationship between search engines and websites. As you create a sitemap, search engines will do their fun job to crawl, find, and identify information.

Thus, sitemaps simplify for search engines to index websites. Create both HTML and XML sitemaps. You can use XML sitemaps tool to generate site maps. An HTML version is the first step followed by XML. After that, submit the sitemap on Google via Google search console, Yandex, Yahoo, Bing webmasters tools.

5.5 Submit Website to Directories

Website directories are a source to submit a website for faster ranking. Using website directories is a great method for link-building. Nevertheless, they provide you with a lot more exposure on the World Wide Web.

That will shock to know professional search marketer does not submit a website URL on the major search engines. The better and faster way to get links is naturally. Backlinks get your website indexed by search engines. However, you should submit your website URL to directories like Yahoo, Business.com, Dmoz etc.

Looking for free web directory submission websites? Check out the list to 200+ free web directories online.

6. Constant Testing and Maintenance

Continuous testing is essential to identify problems, diagnose loops or to confirm the repair. To begin website SEO audit, analyze search engine rankings and web traffic. The SEO data intend to measure the effectiveness of SEO efforts.

Also, assess the keyword performance using the free Google Analytics tool. The test results changes thereby, keep the track in excel spreadsheet. This activity will help you to measure SEO performance in the long run.

To improve search engine ranking, ongoing addition to keywords and content is outrank. Consider to review link strategy and ensure your inbound and outbound links is relevant to the business niche. A blog can support significant structure and ease content additions.

7. Outrank SEO Optimization for Website

SEO is just a puzzle. When it comes to operating a website, you do not need to stress it out. The trick here is to play it safe. May beginners to veterans in SEO website optimize struggle to rank a website. Although, SEO ranking is easy peasy. How?

Just follow our 7 steps to SEO. Begin with simple website design, keyword research, content creation, and backlink making. Focus on both the elements of On-page and Off-page SEO to lead. You do not need any hack to solve learn SEO game.

However, pay little attention to get traffic on your website by measuring the performance. After all, the search engines do not care for the efforts you put, but it measures your efforts in the content to optimize them. There is dozen or SEO service tool you can use like SEMrush, Google search console, keywordtool.io, MOZ Pro, etc. The SEO assistant tools will increase your productivity by 2000%.

So are you ready to optimize the website? Comment if you have any questions. We will help you earn traffic.

Also read Google input tools

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About the author, Team Digital Shiksha

Digital Shiksha is the leading online and interactive digital marketing training institute in India. We offer professional certification courses in Digital Marketing, which will help you create effective digital marketing strategies. Our students have access to the latest tools and techniques used in online marketing, including social networking, mobile marketing, online communities, viral marketing, wikis, and blogs. With a career in online, interactive, and digital marketing, you can progress into roles such as campaign planning and brand development. At Digital Shiksha we are committed to supporting and educating our students to reach their full potential in the field of digital marketing.

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