With an increase in internet users – more and more business are becoming active by employing an online marketing strategy. This has resulted in huge online competition. Even brands like Coke, Pepsi, Nestle are highly impacted through an online competition. Given, the volume of internet competition, sustaining in the marketplace has become more challenging, especially for small businesses.
So, how to succeed in online competition in 2019?
The key to online success is driving large web traffic, particularly relevant traffic. With the huge online competition out there, achieving this can be quiet difficult. However, facilitating a combination of the right tools and techniques can bring success.
How can we help? Our team of digital marketing professionals have been working in the industry for over 15 years now. There SEO and sales experience has resulted in revealing some hidden SEO techniques for 2019. These techniques will not only help your site rank in search engine, while ensure relevant traffic.
Understanding Readers Need
It is understood every user have different taste. Some users prefer watching videos above reading text, while some prefer images. Or few may love all. Research where the majority of the audience fall and modify your content strategy accordingly. Putting into consideration the majority will read the content.
Superior Quality Content
Content continues to rule in 2019 as well. Duping Google with fake content or duplicate content will not bring success. The provision of quality content has worth to bring relevant traffic. Moreover, Google has strengthened its emphasis on crawling valuable content in 2019. Thus, you cannot ignore the fact to make your content remarkable. This remains a key player in attracting followers.
Facilitate Google Products
Google offers a range of products to smooth out the SEO strategy for marketers. You can make Google your friend by incorporating Google products and tools for your website to rank. Let’s overview popular Google Business Products:
- Google Ads: Advertise your business to the customers at the very moment when they are looking for product and services your offer.
- AdSense: Google AdSense allows publishers to monetize content by placing ads.
- Analytics: Gaining customer insight allows for better planning and execution. Google analytics tool offers data into website audience behaviour and actions.
- Google Business: Your business profile on Google My Business will help to reach and engage local customers.
Avoid Google Paid Post
Usually, paid post rank top on search engines. However, users have become smart and disagree to view a paid post. Since users are avoiding paid post, Google limits not to mention those who win traffic through these tricks. As a result, this will cost lost of Google As revenue. In 2019, wait to see how dynamic Google will display the whole first page with paid content only. We can only guess what will happen over time.
Add Social Media
You cannot ignore the fact that social media has become widely popular. You never know when Google can play its wild card. Forget Google preception on social media. It may surprise you as things turn positive when Google will allow social media participation to weigh your product worth on the internet. Wherefore, the trends show likely to move. Thus, start investing in social media while there is time to engage the audience by captivating post.
Voice search! Voice search!
We have relatively talked about voice search in every post. Gone are the days when we depended on typing keywords in search engine. In 2018, the searches were massively overtaken by voice searches. Thus, Google and Alexa, together becoming a modern thing. This can result in decreasing keywords in value. It calls for a whole new approach to SEO as voice search is likely to be used as a common search technique in 2019.
Fighting for the Spot 0
The most sought position on a search engine is for spot 1. With a changing approach in SEO, what is likely to happen in 2019? Spot 0 is the position that comes before rank 1. It’s a sole objective is to respond queries by souring results from the internet while restricting a user to connect via a link. This will add benefit to your website in the long-run.
Implementing Structured Data
Adding structured data, also known as schema markup is a great way to organize data. However, organizing data goes hand in hand with Artifical Intelligence (AI). More AI gaining significantly in Google, the more Google is fetching value. Without organizing information, search engines cannot transfer from the mobile to the AI world. The effectiveness of the AI feature is determined by the speed at which the evaluate content and content with others. Thus, in 2019, structured data has become a principal approach to rank a website.
Final Words
Time is changing so does competition. The strategies employed by marketers in 2018 might not work in 2019. Thus, it is important to start building an effective SEO plan if you want to see your website rank higher in SERPs in 2019. So keep a tab on Google SEO emerging trends.