What is On-Page Search Engine Optimization (SEO)?

It’s been a while that you’re working on your website or blog and nothing fruitful is happening there. This also results in spending a lot of time searching for the best way to increase traffic but ending up with nothing. Don’t worry it happens sometimes but no need to lose your path. 

If you wish to get success with the organic website optimization method then you should try on optimizing your website by using On-Page and Off-Page SEO techniques.  Don’t get baffled by the On-Page SEO terminology. In this article, we’ll tell the basics of on-page SEO, On-page SEO techniques, and steps. It is the best on-page SEO tutorial for beginners who want to get started with digital marketing jobs in India.

Both are co-linked so you cannot rely on only one. If you wanted to perform the Off-Page method then you should also learn and practice On-Page SEO techniques. An SEO expert knows that for optimizing a site you cannot depend only on link-building.

It’s important to be up-to-date with the On-Page SEO factors as the search algorithm changes quite often. 

No need to be scared, here you’ll learn about On-Page SEO in detail, why it’s important, and what Off-Page SEO is. 

Why is On-Page SEO?

On-Page SEO meaning is not that tough though. On-page search engine optimization is a process to increase the website traffic through organic efforts and to rank the page on the top of the search results. On-Page SEO is also known as On-Site SEO that works on providing high-quality content for your website. These may include optimizing your website, producing relevant keywords for your content, enhancing headlines, Meta-description, title tags, and images. 

Importance of On-Page SEO

It is essential to understand why on-page SEO is important for a website? When a user searches something on the search engine then a cluster of data is produced. This data then gets visible on the search engine result pages. So, the On-Page SEO description helps the search engine to recognize your website’s content as per the searches. 

Learn More: What is breadcrumbs

Mostly the search engines mainly focused on SERPs (Search Engine Result Page) which organized the pages in a well-sophisticated manner. The search query is based on these primary functions. 

  • Crawl- Crawling is the exploration phase where spiders or crawlers (robots) are used to detect new content.
  • Index- Search engine after crawling all the details arrange the data in an index form which is further shown in result pages.
  1. Rank- Ranking in search engines is the final step, when someone searches for a particular topic, the search engine rummage through the search index. Then the content is ranked as per their relevant searches.  

This long process gives details about the particular websites matching with the searches performed by the search engine. However, in this situation, On-Page SEO components become a blessing to your website.

Top 12 On-Page SEO Factors you should learn

Here is our pick on-page SEO factors checklist for 2020 you should not miss. This will cover the basics of how to do on-page SEO of a website.

  1. Easy to crawl websites
  2. User-friendly site architecture
  3. Quality outbound links
  4. Website speed
  5. Keyword optimization
  6. Readability UX design
  7. Click-through rate  (CTR)
  8. Mobile Friendly
  9. Facilitate HTTPs
  10. Content optimization
  11. User-friendly URLs
  12. Quality outbounds links


In short, to get more visibility on the top page of SERPs you should pay close attention to the SEO tools that you’re using and how wonderful they are working. Moreover, the searches evolve rapidly so learn about the trends and how keywords work.   


About the author, Team Digital Shiksha

Digital Shiksha is the leading online and interactive digital marketing training institute in India. We offer professional certification courses in Digital Marketing, which will help you create effective digital marketing strategies. Our students have access to the latest tools and techniques used in online marketing, including social networking, mobile marketing, online communities, viral marketing, wikis, and blogs. With a career in online, interactive, and digital marketing, you can progress into roles such as campaign planning and brand development. At Digital Shiksha we are committed to supporting and educating our students to reach their full potential in the field of digital marketing.

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