The best way to use keywords to your advantage is to know the words and phrases people are likely to use when searching for the content your website provides. Once you have identified the words and phrases people are likely to use, do your best to incorporate these words and phrases into the content on your site. Make sure the words and phrases are included in the content in a fluid manner, however, as search engines can mark your site as “spam” if they feel you are using keywords that are irrelevant to your content, simply to drive up your traffic.
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