Google News Approved: Ultimate Guide for Approval




Key Takeaways

  • Understanding Google News: Familiarize yourself with Google News guidelines and requirements to increase your chances of approval.
  • Creating Quality Content: Focus on producing high-quality, original, and newsworthy content that adheres to journalistic standards.
  • Establishing Authority: Build credibility by showcasing expertise, authoritativeness, and trustworthiness in your news content.
  • SEO Best Practices: Optimize your news articles with relevant keywords, meta tags, and structured data to improve visibility.
  • Submission to Google News: Utilize Google Publisher Center to submit your publication and ensure compliance with Google News policies.
  • Increasing Approval Chances: Regularly update your content, engage with readers, and follow best practices to enhance your chances of approval.

Are you tired of struggling to get your content approved on Google News? Getting your content accepted by Google News can be a game-changer for your online visibility. From understanding the guidelines to optimizing your articles, we’ve got you covered with everything you need to know. Stay tuned as we unravel the secrets to successfully navigating the approval process and getting your news stories in front of a broader audience.

Understanding Google News


To get Google News approved, it’s crucial to adhere to their guidelines. Make sure your website meets the technical and quality standards outlined by Google News. Stay vigilant for any updates in the news story or changes in the guidelines that could affect your approval status. By following these guidelines, you increase your chances of being accepted into Google News.

When aiming for Google News approval, pay close attention to content policies as well. Avoid publishing any prohibited content like hate speech, adult material, or fake news. Regularly review and update your content policies to align with Google’s strict standards for eligibility. Upholding these policies is essential in maintaining a good standing with Google News.

Content Policies

Getting Google News approved holds immense importance as it can significantly boost your website’s visibility and traffic. Inclusion in Google News opens up opportunities to reach a broader audience, establishing credibility within your industry niche. Being featured in a news article on this platform enhances brand reputation and authority, setting you apart from competitors.

Technical Requirements

Structured Data

Implementing structured data on news articles is crucial for getting Google News approved. By using markup, search engines can better understand your content. This enhances the chances of appearing in rich snippets and other search features. For instance, including information like headline, date published, and author name in structured data can significantly boost visibility.

To ensure your URLs are human-friendly, make them descriptive and keyword-rich. Avoid lengthy or complex URLs that confuse users and search engines alike. Opt for hyphens instead of underscores in URLs to enhance readability. A user-friendly URL structure not only improves SEO but also makes it easier for visitors to navigate your site.

Page Optimization

For Google News approval, optimize your news pages by strategically incorporating relevant keywords in titles, headings, and meta tags. This helps search engines understand the context of your articles better. Enhancing page load speed through image optimization, CSS and JavaScript minification, as well as browser caching is vital for a seamless user experience. Mobile responsiveness is equally important to cater to users accessing content on various devices.

Creating Quality Content

Niche Topics

To get Google News approved, focus on niche topics in your industry. Stand out from competitors by offering unique insights or expert opinions. Target long-tail keywords to attract a more specific audience interested in those particular subjects. For instance, if you run a tech blog, consider delving into emerging technologies like artificial intelligence or blockchain.

When creating content for Google News approval, ensure readability is a top priority. Craft clear and concise articles that are easy for readers to comprehend quickly. Use short sentences and paragraphs along with bullet points to enhance the overall readability of your news pieces. By breaking up text with subheadings and incorporating images or other visual aids, you can make the reading experience smoother and more enjoyable.


Enhance the format and style of your news articles by maintaining consistency throughout your content creation process. Employ a uniform formatting style across all your posts to establish brand identity and recognition among readers. Integrate multimedia elements like images, videos, or infographics strategically within your articles to boost engagement levels significantly.

Incorporate proper headings, lists, and formatting tags such as H1 and H2 headers proficiently in structuring your content effectively for Google News approval purposes.

Establishing Authority

Expertise Showcasing

To get Google News approved, it’s crucial to showcase your expertise by consistently publishing well-researched, informative articles. Ensure each piece of content reflects your knowledge and authority in the industry. Including author bios with relevant credentials will further solidify your credibility among readers. By regularly contributing high-quality content, you not only demonstrate your expertise but also establish yourself as a trusted source of information.

For instance, if you’re running a tech news website aiming for Google News approval, ensure that articles are thoroughly researched and provide insightful analysis on the latest trends in technology. Include author bios highlighting their experience in the tech sector to reinforce credibility. Consistently producing valuable content will position your platform as an authoritative voice within the industry.

Trust Building

In order to gain Google News approval, focus on building trust with your audience through accurate and reliable news coverage. It’s essential to cite credible sources within your articles and link back to reputable websites when necessary. This practice not only enhances the credibility of your content but also demonstrates transparency in reporting information. Engaging with users through comments sections, social media sharing options, or feedback forms can foster a sense of community and trust among readers.

For example, if you run a finance news blog seeking Google News recognition, make sure all financial data is sourced from reliable institutions like Bloomberg or Reuters. Linking back to these sources adds authenticity to your content while reassuring readers of its accuracy. Encouraging user engagement through comments allows for discussions around financial topics covered in articles, further establishing trust between you and your audience.

Google News Sitemap

Creating Sitemap

To get Google News approved, it’s crucial to have a well-structured sitemap. This sitemap should contain all the necessary URLs, such as category pages, article pages, and author archives. By regularly updating this sitemap, you ensure that search engines can easily discover and index your news content.

When creating your Google News sitemap, think of it as a roadmap for search engines to navigate through your website efficiently. Including all relevant URLs in the sitemap helps Google understand the structure of your site better. For instance, if you run a news website with various categories like sports, politics, and entertainment, each category page URL should be listed in the sitemap.

Submission Process

Submitting your website to Google News involves following their specific guidelines meticulously. Make sure to provide accurate information about your site during the submission process – details like its URL, language used on the site, and location are essential for approval. Remember that patience is key during this process as getting Google News approved may take some time.

Once you’ve generated a comprehensive sitemap for your website and followed Google’s submission process accurately by providing precise details about your site’s content and structure…

Google Publisher Center

Utilizing Tool

To ensure your website gets Google News approved, leverage tools like Google Search Console. This allows you to monitor how your site performs in Google News, analyzing data on impressions, clicks, and rankings. By using SEO tools such as SEMrush or Moz, you can identify keywords that will help optimize your content for news searches.

Utilize these tools to stay ahead of the competition by tracking what keywords they are targeting and where they rank. For example, if a competitor is ranking higher for a specific news topic, you can analyze their strategy and potentially improve yours to gain more visibility in Google News search results.

Profile Setup

Creating an account on the Google Publisher Center is essential for getting your website approved by Google News. Completing your profile with accurate information is crucial; make sure to verify ownership of your website through the Publisher Center. This verification process unlocks additional features that can enhance your presence in Google News.

Optimize your profile within the Publisher Center by incorporating relevant keywords into descriptions about your website’s content. A compelling description paired with a high-quality logo helps attract users’ attention when they come across articles from publishers whose profiles stand out.

SEO Best Practices

BERT Understanding

Google News Approved content is crucial for visibility. Understanding Google’s BERT algorithm is key. Focus on creating high-quality, natural language content that matches user search intent. Avoid keyword stuffing; prioritize providing valuable information to readers.

Creating engaging and informative content will help your articles rank higher in Google News searches. By tailoring your writing style to match what users are searching for, you increase the chances of getting approved by Google News algorithms.

SEO Optimization

To get Google News approval, implement on-page SEO techniques effectively. Optimize meta tags, headers, and URLs to enhance visibility in search results. Building high-quality backlinks from reputable sources boosts your website’s authority and credibility.

Conducting thorough keyword research helps identify relevant terms that users are searching for frequently. Incorporating these keywords naturally into your news articles can improve their ranking potential on Google News.

Submission to Google News

Steps to Submit

To get Google News approved, start by following Google’s outlined process for submission. Provide accurate details about your website, including its niche, location, and language. Ensure all information is correct before submitting.

Double-checking ensures the accuracy of your submission. This step is crucial as any inaccuracies might lead to rejection. By providing precise details, you increase your chances of Google News approval.

Checking Approval Status

Once you’ve submitted your site, monitor the approval status through the Publisher Center dashboard. Regularly check for notifications or updates regarding the approval process. If you face issues or need help, reach out to Google support for assistance.

Keeping an eye on your submission’s progress helps you stay informed about its status in the approval process. If there are any delays or concerns, contacting Google support can provide clarity and guidance on next steps.

Increasing Approval Chances

Best Practices

To get Google News approved, it’s crucial to follow the latest SEO best practices. Regularly check your website for any technical issues, broken links, or duplicate content. Moreover, continuously refine your news content based on user feedback and analytics data. By staying updated and optimizing your website effectively, you increase the likelihood of approval.

When aiming to have your site approved by Google News, embracing a mindset of continuous improvement is key. Analyze performance metrics frequently to make data-driven decisions that enhance your website’s visibility. Don’t shy away from experimenting with new formats, topics, or distribution channels to keep ahead of competitors and appeal more to readers.

Continuous Improvement

Achieving approval from Google News requires ongoing effort in improving your news content strategy. By regularly analyzing performance metrics and making informed decisions based on the data collected, you can significantly boost your chances of being accepted into Google News’ platform. Experimenting with various formats like videos or podcasts can also help diversify your content offering and attract a wider audience base.

Final Remarks

You now have the tools to ace your Google News approval game. Remember, it’s not just about ticking boxes; it’s about showing Google you’re the real deal. Craft top-notch content, build your authority, and optimize like a pro to skyrocket your chances of getting that coveted green tick from Google News. Keep hustling, keep improving, and watch the magic happen!

Don’t forget, Google E-A-T is your new best friend in this journey. Embrace it, embody it, and let it shine through everything you do online. Now go out there and make Google News fall head over heels for your site! You’ve got this!

Frequently Asked Questions

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Team Digital Shiksha
Digital Shiksha is the leading online and interactive digital marketing training institute in India. We offer professional certification courses in Digital Marketing, which will help you create effective digital marketing strategies. Our students have access to the latest tools and techniques used in online marketing, including social networking, mobile marketing, online communities, viral marketing, wikis, and blogs. With a career in online, interactive, and digital marketing, you can progress into roles such as campaign planning and brand development. At Digital Shiksha we are committed to supporting and educating our students to reach their full potential in the field of digital marketing.

About the author, Team Digital Shiksha

Digital Shiksha is the leading online and interactive digital marketing training institute in India. We offer professional certification courses in Digital Marketing, which will help you create effective digital marketing strategies. Our students have access to the latest tools and techniques used in online marketing, including social networking, mobile marketing, online communities, viral marketing, wikis, and blogs. With a career in online, interactive, and digital marketing, you can progress into roles such as campaign planning and brand development. At Digital Shiksha we are committed to supporting and educating our students to reach their full potential in the field of digital marketing.

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