Keyword Rank Checker Tools: Boost Your SEO Rankings with Free Google SERP Checkers

Key Takeaways

  • Live Google rank checking methods refer to the practice of checking the real-time ranking positions of a website on Google search engine results pages (SERPs).
  • Desktop vs mobile ranking positions refer to the differences in how a website ranks on Google when accessed through a desktop computer compared to a mobile device.
  • Both live Google rank checking methods and desktop vs mobile ranking positions are important considerations for SEO rankings and local keyword rankings.
  • Live Google rank checking methods allow website owners to monitor their website’s performance on Google and make necessary adjustments to improve its visibility and ranking.
  • Desktop vs mobile ranking positions are crucial because an increasing number of users access the internet through mobile devices, and Google prioritizes mobile-friendly websites in its search results.
  • SEO rankings and local keyword rankings are influenced by factors such as website optimization, content relevance, user experience, and local search intent.
  • It is essential for website owners to regularly check their website’s ranking positions on both desktop and mobile devices to ensure optimal visibility and reach their target audience effectively.

We all work hard to rank our pages most of the time in Google SERPs and for this, we continuously in search for the best keyword rank checker tool available online for free or even paid. In this post, you will find the best handy tool sets to check your top 10 SERP positions in some well-known search engines by your country-specific TLD.

Understanding Keyword Rank Checking

When users search for something online, they usually click on the top Google rankings. This is why keyword research is crucial for SEO rankings. Optimizing web pages with relevant keywords can help improve their visibility and increase organic traffic.

The SEO ranking and keyword ranking of your website in search engine results are crucial because they directly impact its visibility and organic traffic. Conducting keyword research and using a Google rank checker can help you determine your website’s position.

If your website’s SEO ranking and keyword ranking are higher, there’s a greater chance that users will click on it. Search engines prioritize websites with better keyword research, so optimizing your site for keywords can greatly improve its visibility and attract more organic traffic. This means more potential customers or readers for you.

Understanding the importance of keyword ranking positions can help you prioritize your SEO efforts. Utilizing a rank-tracking tool is essential to keep track of your website’s position on search engines like Bing. By using a reliable rank tracker, you can effectively monitor and analyze your website’s performance in search results. It allows you to focus on improving your rankings for specific keywords with the help of tools like Bing and AccuRanker.

These tools provide accurate reviews and insights to optimize your business or content. For instance, if you have a business here selling sports equipment, ranking higher on Bing for keywords like “best running shoes” or “affordable soccer cleats” can significantly boost your sales. Accuranker can help you track your rankings and monitor reviews to improve your online visibility.

Historical Rankings

Keyword rank checker tools provide historical ranking data that lets you track the position of your website in search engine results. These tools also allow you to analyze reviews and reports on how your website has performed over time.

By tracking historical rankings, you can identify trends, patterns, and fluctuations in the position where your website appears when people search for specific keywords related to your business or content. This can be done by analyzing reviews and reports from a reliable tracking tool.

For example, suppose you notice a sudden drop in rankings during a particular month after making changes to your website’s content or structure. In order to track the impact of these changes, it is important to regularly use keyword position checker reports and reviews.

In that case, historical ranking data from keyword position reports would allow you to track these changes and correlate them with the fluctuation in rankings. This tool will help you assess their impact.

By using a keyword position tracking tool, you can track the reports of your historical rankings at different time points, such as quarterly or annually. This allows you to assess the effectiveness of various SEO strategies implemented on your site and make informed decisions about further optimizations.

SERP Features Impact

  • Search Engine Results Pages (SERPs) often include features like featured snippets providing direct answers to queries without requiring users to click through links;
  • knowledge panels offering summarized information about entities;
  • local packs displaying nearby businesses based on location-related searches; among others.

These features are important for SEO ranking and can be tracked using a rank tracking tool. The tool provides reports on keyword position and helps monitor the performance of your website.

Keyword rank checker tools help you determine if your website’s information is included in SERP features or if competitors have taken over. These tools provide reports on keyword rankings.

Understanding the impact of SERP features on keyword rankings is essential because it helps optimize content accordingly. By using reports, you can check the tool to accurately assess the effect of these features on your rankings.

Personalization Effects

Search engines personalize results based on user preferences and browsing history, which may affect keyword rankings differently across various individuals. It is important to use a tool to check the impact of these personalized results.

Keyword rank checker tools offer insights into both personalized and non-personalized search results allowing assessment of their respective impacts.

Considering the tool of personalization effects helps check how different users perceive ranking positions, which leads to better optimization strategies tailored towards diverse audiences.

SEO Strategies and Keyword Tracking

SEO Guides

Many keyword rank checker tools provide comprehensive SEO guides to help users understand the optimization process better. These guides cover various aspects such as keyword research with the help of a tool, on-page optimization, link building, and content creation. In addition, you can also use a rank tracker to check your website’s performance.

Following these guides can enhance your SEO knowledge and improve your website’s rankings. Additionally, using a keyword position tool can help you check the effectiveness of your keywords. For instance, tools like SEMrush offer detailed tutorials on optimizing specific elements of a website for better search engine visibility using a rank tracker to check the performance.

Understanding important SEO tasks is crucial in improving SEO rankings. One tool that can help with this is a keyword check tool. By using this tool, you can check the relevance and effectiveness of your keywords in optimizing your website for search engines.

By utilizing the resources provided by these rank tracker tools, digital marketers can check how to effectively target keywords that drive organic traffic to their websites. This ensures that they are equipped with the necessary information to optimize their web pages using the se ranking tool for maximum impact. They can check their rank tracker to monitor their performance.

Keyword rank checker tools utilize advanced tracking techniques to accurately monitor se ranking positions. These techniques may include location-based rank tracker, mobile device rank tracker, and language-specific rank tracker tool. Utilizing these advanced methods ensures that you have a comprehensive view of your website’s rankings across different parameters.

For example, some rank tracker tools allow you to track keyword positions based on specific locations or devices used by visitors when searching for relevant terms related to your website’s content. This level of detail enables digital marketers to tailor their strategies according to the preferences and behaviors of their target audience using a rank tracker like SE Ranking.

Long-term Progress Viewing Keyword rank checker tools enable you to track the long-term progress of your website’s keyword rankings. By using a rank tracker and viewing the progress over an extended period, you can easily identify trends, seasonal fluctuations, or the impact of algorithm updates on your site’s performance in search results.

Using a rank tracker to monitor long-term progress helps you make informed decisions about adjusting your SEO strategy accordingly based on changes in search engine algorithms or shifts in user behavior patterns over time.

Utilizing Rank Tracking Tools

SEO Intelligence Integration

Many rank tracking tools integrate with SEO intelligence platforms, offering additional insights like competitor analysis, backlink monitoring, and content optimization suggestions. By leveraging these integrations, you can enhance the capabilities of your keyword rank checker tool and gain a competitive edge.

For example, tools like AccuRanker provide seamless integration with popular SEO platforms to offer a comprehensive suite of features for optimizing your website’s performance.

Integrating an SEO intelligence platform with your rank tracking tool allows you to access valuable data that goes beyond basic keyword rankings. These rank tracker platforms often provide in-depth competitor analysis reports, enabling you to identify new opportunities and refine your strategies based on real-time data.

With this integrated approach, you can make informed decisions about content creation and link-building efforts while using a rank tracker to keep an eye on your competitors’ movements in search engine results.

Competitive Analysis

One significant advantage of using keyword rank checker tools is the ability to conduct thorough competitive analysis and improve your SE ranking. These tools allow you to monitor the rankings of your competitors for specific keywords, giving you valuable insights into their digital marketing strategies.

For instance, by utilizing a reliable tracker tool such as SEMrush or Ahrefs, businesses can track their competitors’ keyword rankings over time and understand how they are positioning themselves within search results.

Live Google Rank Checking Methods

Real-time Monitoring

Keyword rank checker tools offer live rank checkerreal-time monitoring of keyword positions in search engine results. This means that you can see the most current ranking of your website for specific keywords. By having access to real-time data, you can promptly identify any sudden changes or fluctuations in your rankings.

For instance, if a particular keyword tracked by a rank tracker experiences a drop in position, you can quickly take action to rectify the issue and prevent further decline.

Staying on top of live rank checker real-time data is crucial for staying proactive in optimizing your website for better rankings. Using a rank tracker allows you to make immediate adjustments based on the latest information available, ensuring that your site remains competitive and visible within search engine results pages.

Real-time monitoring also enables you to assess the impact of any recent SEO efforts or content updates by observing how they influence your site’s performance almost instantly.

Neutral Results Consideration

Another significant advantage offered by live rank checker keyword rank checker tools is their consideration of neutral search results. These tools exclude personalized or location-specific factors that may influence search engine rankings when providing ranking information.

By doing so, they ensure that the data presented is unbiased and reflective solely of organic search performance.

Considering neutral results provides website owners with an accurate understanding of their site’s actual standing without being skewed by personalized browsing history or geographic location. This helps in making informed decisions regarding SEO strategies and optimizations based on impartial and reliable insights into their website’s true performance across different target audiences and regions.

Desktop vs Mobile Ranking Positions

Cross-device Performance

Keyword rank checker tools are essential for assessing a website’s performance across different devices, including desktops and mobiles. By monitoring cross-device performance, you can identify any variations in keyword rankings. For instance, a keyword might rank higher on desktop searches but lower on mobile searches. This insight is crucial for optimizing your website to ensure consistent visibility across all devices.

Optimizing for a seamless user experience on both desktop and mobile platforms can significantly impact your rankings. Suppose the keyword ranks well on desktop but poorly on mobile; this could indicate issues with mobile-friendliness or page load speed. Addressing these discrepancies based on insights from keyword rank checker tools can lead to improved overall visibility and search engine rankings.

For example:

  • A keyword rank checker tool reveals that certain keywords perform better on mobile than desktop.
  • Based on this information, adjustments are made to enhance the user experience specifically for mobile users.

User Experience Optimization

In addition to providing insights into cross-device performance, keyword rank checker tools emphasize the critical role of user experience in search engine rankings. These tools often offer recommendations for improving various aspects of user experience such as page load speed, mobile-friendliness, and overall website usability.

Prioritizing user experience optimization based on these suggestions is vital for enhancing your website’s rankings. For instance, if a keyword performs well across devices but the bounce rate is high due to poor page load speed or inadequate mobile responsiveness, addressing these issues can have a positive impact not only on ranking positions but also overall user satisfaction.

Here’s an example:

  • A comprehensive analysis using a keyword rank checker tool highlights specific areas where improvements in user experience are needed.
  • Implementing the suggested changes results in enhanced ranking positions and improved conversion rates.

Detailed Ranking Reports and Analytics

Instant Reports Generation

Keyword rank checker tools are incredibly efficient as they generate instant reports on your keyword rankings. These reports provide a quick snapshot of how your keywords are performing. The metrics included in these reports such as average position, changes in rankings, and visibility score offer valuable insights into the effectiveness of your SEO strategies. With this feature, you can quickly assess which keywords are gaining traction and which ones may need more attention.

For instance:

  • Imagine being able to see at a glance how your website’s ranking for specific keywords has changed over time.
  • This instant report generation saves time that would have been spent manually collecting and analyzing data.

The ability to swiftly access this information is invaluable for making informed decisions about adjusting your content or SEO tactics.

Search Volume Analysis

Another essential feature of keyword rank checker tools is their capacity to provide insights into the search volume of specific keywords. By understanding the popularity and competitiveness of certain keywords through search volume analysis, you gain a clearer picture of which terms are worth targeting with your content.

Consider this:

  • You can use these insights to tailor your content strategy towards high-value keywords with substantial search volumes.
  • Incorporating search volume analysis into your keyword research strategy allows you to focus on terms that will yield the best results for driving traffic to your website.

This type of analysis helps you identify trending topics or subjects that have gained momentum in online searches, enabling you to adjust your content creation approach accordingly.

Difficulty Assessment

Moreover, keyword rank checker tools evaluate the difficulty level associated with ranking for specific keywords. This assessment takes various factors like competition, search volume, and domain authority into account. Understanding keyword difficulty empowers you to prioritize where to direct your SEO efforts effectively.

Here’s an example:

  • If a tool indicates that a particular keyword has high difficulty due to intense competition but low search volume, it might be more strategic for you to focus on other less competitive terms.
  • By comprehending the difficulty level associated with different keywords, you can allocate resources efficiently by concentrating on achievable targets rather than pursuing overly ambitious ones.

Comprehensive SEO Rank Tracking Software

Integration with SEO Analytics Platforms

Some keyword rank checker tools integrate with SEO analytics platforms to offer a more comprehensive approach to data analysis. These platforms provide advanced reporting, data visualization, and deeper insights into keyword performance. By leveraging these platforms, users can enhance the capabilities of their keyword rank tracking tool, enabling them to make data-driven decisions based on robust and detailed analytics.

For example, tools like SEMrush and Ahrefs seamlessly integrate with popular SEO analytics platforms, allowing users to access a wide range of metrics such as organic traffic data, backlink profiles, and competitor analysis alongside keyword ranking information. This integration empowers users by providing a holistic view of their website’s performance within a single platform.

This integration also streamlines the process of analyzing various aspects of SEO performance by consolidating multiple sources of data into one centralized dashboard. As a result, businesses can save time while gaining valuable insights that inform their strategic decision-making processes.

Modern Tools Overview

These tools come equipped with unique features designed to cater to diverse user needs. They offer varied pricing models and have garnered user reviews that shed light on their effectiveness in real-world scenarios.

For instance, Moz’s Keyword Explorer is revered for its intuitive interface and insightful keyword suggestions that aid in identifying lucrative opportunities for organic search growth. On the other hand, Rank Tracker by Link-Assistant stands out due to its customizable reporting options which allow users to generate tailor-made reports based on specific metrics relevant to their business objectives.

Moreover, exploring the variety of modern tools ensures that you select the one best suited for your unique SEO requirements. Some tools may prioritize local keyword tracking or mobile-specific rankings while others might excel at providing historical ranking data crucial for trend analysis over time.

By considering factors such as budget constraints and scalability needs alongside feature sets offered by different tools through thorough research or trial periods where applicable will assist you in making an informed choice when selecting a suitable keyword rank tracking tool tailored specifically for your business goals.

Free SERP Checker Tools

Google’s Free Tools

Google provides a range of free tools like Google Search Console and Google Analytics that can assist in tracking keyword rankings. These tools offer valuable insights into website performance, search queries, and organic traffic. By utilizing Google’s free tools alongside dedicated keyword rank checker tools, you can gain a comprehensive SEO analysis.

For instance, with Google Search Console, you can monitor your website’s presence in the search results and fix issues to help it perform better. Meanwhile, using Google Analytics allows you to track your marketing ROI, understand your customers’ journey, and uncover valuable insights about how visitors interact with your site.

When combined with specialized keyword rank checker tools, such as SEMrush or Ahrefs, these free offerings from Google enhance the depth of data available for analyzing keyword positions on search engine results pages (SERPs). This combination empowers website owners to make informed decisions regarding their SEO strategies based on robust data from multiple sources.

Online Google Rank Checker

This section discusses online rank checker tools specifically designed for monitoring keyword positions on Google. These online options provide convenience and ease of use without requiring any software installation. Exploring online Google rank checker options expands your choices for effectively tracking your website’s rankings.

For example, SmallSEOTools offers a simple yet effective online tool for checking keyword ranks on Google. It enables users to quickly check their websites’ ranking status by entering the keywords they want to analyze without any hassle or cost involved. Similarly, SE Ranking is another powerful online tool that not only tracks keyword positions but also provides competitive analysis reports and customizable reports suitable for sharing with clients or team members.

Top 10  SERP Keyword Checker Tools

Let’s get started with our pick for top 10 SERP keyword checker tools

#1 Google search console – keyword ranking position

Now to get you there let me share some of my experience with you. If I ask you do you really need a tool to check your website pages keyword ranking the secret is checked your Google Webmasters tool aka Search Console assuming that you already using Google Search Console.

checking keyword ranking position google search console analytics

#2 Google Analytics- Check Website Keyword Traffic

To do so go to Google Analytics and log in, now select website property you want to check for keyword and the traffic that has arrived at your website. Select Acquisition under All Traffic select Channels and then Organic Search, now these are the keyword that brings most of the traffic to your website. See the screenshot below for better understanding.

keyword traffic generation checking google analytics tool

#3 SEO SERP Chrome Extension- keyword ranking

SEO SERP is a simple tool to quickly check keyword ranking position of multiple websites at once. This is my favourite tool when doing competition research and making proposals to show up the client that your competitors have strong positions, but your not exists for the competing keyword. This tool also comes in Chrome Apps which you can download to check complete history and graphical representation of SEO keyword ranking. Get SEO SERP app here.

seo serp tool keyword ranking chrome extention

#4 Rankaware SERP- keyword rank checker

Rankaware rank checker is a paid tool for checking search engine keyword ranking the tool provides the opportunity to check the ranking position for Google, Bing, and Yahoo at once, works automatically for bulk keyword rank tracking and tracking results. You can schedule your task to check to rank with professional representation branding and reporting works on Windows/Mac/iOs/Android. Rankaware offers 7-day free trial and they are very much sure about guaranteed accuracy. You can download the Rankaware SERP here and don’t forget to check their website.

rankaware serp rank checker tool seo

#5 SpySerp- for International Keyword Ranking

positionnement serp

SpySerp is an extraordinarily effective tool for checking Google keyword ranking. Thus it supports several regions and languages, frequency, real-time data, analytics data, keyword analysis among competitors, average web position, keyword visibility, and live distribution. All of these are available in different packages. Furthermore, a user can avail all of these features absolutely for free without credit card information within the plan borders.

#6 Whatsmyserp- Check Mulitple Keyword

Unlimited SERP Keyword Position Checker

The user can add multiple websites to check, track, and analyse the graph of SERP history for up to 500 keywords with Whatsmyserp SEO rank tracking tool. The registered users get 25 keywords per domain. It’s a free site that includes adance SEO tools. The tool is designed to quickly check the top 300 SERP results for a website. Every registered user can also use a keyword density checker to analyse the keywords dentist on the webpage. Just enter domain URL, region and platform.

#7 Tiny Ranker Best Selling Tiny Ranker SERP toll

tiny ranker
tiny ranker

Get a broad insight into keyword and analyse your website SERP position. TinyRanker, is user-friendly and a popular SEO optimizer tool created for SERP experts who are irritated by bloated tools. Moreover, you can select a free trial to get insight into the tool. Their four-month plan starts from $19 per month for tracking up to 1oo keyword.

The reviews of Tiny Ranker are very good and has gained worldwide popularity. Its modern user interface makes this tool handy for beginners and experts. You can easily track different website to analyse their performance on search engines. What more can you expect from a tool like Tiny Ranker? Try Tiny Ranker.

If you’re looking for an alternative to TinyRanker, SEOProfiler is a great option. SEOProfiler offers many of the same features as TinyRanker, including keyword research, Google rankings checker, and competitor analysis. However, SEOProfiler also provides some unique features that set it apart from its competitors.

For example, SEOProfiler offers a detailed site audit tool that can help you identify and fix technical issues that are holding your site back from ranking higher in search results. In addition, SEOProfiler’s link building tool can help you build high-quality backlinks to your site, which is essential for improving your search engine ranking. Overall, SEOProfiler is a powerful and comprehensive SEO tool that can give you the edge over your competition.

#8 SEMRush-Diversified SEMRush SEO Tool

serp checker ranking

SEMRush offers a range of other SEO tools while it’s a huge tool that helps users to check which keyword you are currently ranking for. Also, the tools support Google engines based on geo-location and Bing. In addition, SEMRush also a backlink checker tool has a user-friendly interface and a bunch of similar SEO tools like Domain Analytics, Keyword Difficulty, keyword Analytics, Gap Analysis etc. The basic pricing starts from $99.95 and up to $399.95 per month.

#9 AlloRank- Comprehensive SEO Reports


AlloRank helps a user to monitor keyword positioning of your website in daily Google SERP. It lets you check the exact positioning on a domain name. Moreover, it enables users to check real-time performance on the Google search engine. As a result, you can build a long-term SEO strategy with effective sets of keywords. It is a free tool which can be accessed directly through the web browser. No software installation is required.

#10 SEO Profiler- Reliable tool for daily rank checking


Use SEO Profiler and keep a regular update on your competitors including the set of keywords they are using to rank themselves. You can integrate into your post to monitor how well you’re ranking against your competitors. Moreover, the tool is designed to notify you of different keyword opportunities and aren’t ranking at number one and you can potential to do so correctly.

Do you think we have missed any best tool for SERP position checker tool? Give your suggestions to us in the comment box below.

Competitive Research and Spot-checking

Prospective Keywords Analysis

Keyword rank checker tools are essential for analyzing prospective keywords before integrating them into your content strategy. This analysis helps you evaluate the potential ranking opportunities and search volume associated with new keywords. By conducting a prospective keyword analysis, you can make data-driven decisions when expanding your keyword portfolio.

For instance, let’s say you’re considering incorporating a new set of keywords related to “healthy recipes” on your food blog. Using a keyword rank checker tool, you can assess the competitiveness and search volume of these keywords in comparison to your current ones. This way, you gain insights into whether it’s worthwhile to target these new phrases or if there are better alternatives that align with your SEO goals.

Conducting this type of analysis enables you to stay ahead in the competitive landscape by strategically selecting keywords that have the potential to drive significant traffic based on their rankings.

Competitor Benchmarking

Another crucial function of keyword rank checker tools is facilitating competitor benchmarking by comparing your website’s rankings with those of your competitors. Through benchmarking, you can identify gaps, strengths, and areas for improvement in your SEO strategies.

Imagine running a fitness blog where one of your main competitors consistently ranks higher than yours for key fitness-related terms. By utilizing a keyword rank checker tool for competitor benchmarking, you gain valuable insights into which specific keywords they are excelling at ranking for and where there might be opportunities for improvement within your own content strategy.

Leveraging such data allows you to refine and optimize your approach while striving towards achieving higher rankings compared to competing websites in relevant search results pages.


You’ve learned about the ins and outs of keyword rank checking, the significance of SEO strategies, and the various tools available for tracking your website’s performance. By understanding the nuances of desktop versus mobile ranking positions and leveraging comprehensive SEO rank tracking software, you can gain valuable insights into your website’s visibility. With free SERP checker tools and competitive research techniques, you can stay ahead of the game and outshine your competitors.

Now it’s time to put your newfound knowledge into action. Take advantage of the tools and methods discussed to elevate your website’s ranking and drive more organic traffic. Keep experimenting, analyzing, and refining your SEO strategies to ensure that your website continues to climb the ranks. Remember, consistent effort and strategic use of these techniques will lead to long-term success.

Frequently Asked Questions

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Team Digital Shiksha
Digital Shiksha is the leading online and interactive digital marketing training institute in India. We offer professional certification courses in Digital Marketing, which will help you create effective digital marketing strategies. Our students have access to the latest tools and techniques used in online marketing, including social networking, mobile marketing, online communities, viral marketing, wikis, and blogs. With a career in online, interactive, and digital marketing, you can progress into roles such as campaign planning and brand development. At Digital Shiksha we are committed to supporting and educating our students to reach their full potential in the field of digital marketing.

About the author, Team Digital Shiksha

Digital Shiksha is the leading online and interactive digital marketing training institute in India. We offer professional certification courses in Digital Marketing, which will help you create effective digital marketing strategies. Our students have access to the latest tools and techniques used in online marketing, including social networking, mobile marketing, online communities, viral marketing, wikis, and blogs. With a career in online, interactive, and digital marketing, you can progress into roles such as campaign planning and brand development. At Digital Shiksha we are committed to supporting and educating our students to reach their full potential in the field of digital marketing.

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