Backlink Checker: Free Tool for Effective Link Analysis




Key Takeaways

  • Utilize backlink checker tools to regularly monitor your website’s backlink profile and identify areas for improvement.
  • Understanding the significance of backlinks in SEO is essential for improving your website’s search engine ranking and visibility.
  • When selecting a backlink checker tool, consider factors such as data accuracy, ease of use, and available features to make an informed decision.
  • Actively differentiate between high-quality, beneficial backlinks and harmful, toxic backlinks to maintain a healthy backlink profile.
  • Keep an eye on your competitors’ backlinks to gain insights and identify opportunities for enhancing your own backlink strategy.
  • Measure the success of your backlink checker efforts by tracking changes in your backlink profile and improvements in search engine rankings.

Monitoring your website’s backlink profile, including free backlinks, is crucial for SEO success. It is important to track the external links pointing to your site and analyze their impact using tools like Google Analytics. By monitoring the number and quality of follow links, you can assess the effectiveness of your SEO efforts.

A backlink checker service is an essential website analysis tool that can provide valuable information about the websites linking to yours. It helps you gain insights into the pages and anchor texts that are attracting visitors, making it easier to optimize your website backlinks.

By using a backlink checker service like Google Analytics, you can track and analyze the follow links pointing to your site.

By regularly checking your backlinks using Google Analytics, you can ensure that only high-quality sites with relevant anchor texts are referring visitors to your pages with the correct URLs, improving your site’s authority and index ranking.

This step is important in enhancing user experience and overall site performance. By using Google Analytics, you can analyze the performance of your pages and gain valuable insights. Additionally, conducting SEO backlink analysis can help improve your site’s visibility and rankings.

It is also crucial to optimize your URL structure for better search engine optimization. For example, using a backlink analysis tool like Rankwatch can help you look for low-quality links that may harm your site’s reputation or indexing.

Backlink checkers, like Rankwatch, provide valuable insights into how other websites interact with yours, making it an essential tool for any website owner looking to boost their online presence and track visitors. By using tracking cookies, these tools can analyze the linking patterns of subdomains and help improve your website’s ranking.

SEO Impact

Backlinks play a crucial role in search engine optimization (SEO) by increasing advertising and attracting more visitors to your website. With tools like Rankwatch, you can easily look for and analyze the quality of your backlinks to improve your website’s ranking. Backlinks are crucial for SEO. They act as “votes” from other websites, signaling to search engines that your content is valuable and trustworthy.

Using a backlink tracker or backlink analysis tool can help you monitor and analyze your backlinks. Consider using an SEO backlink checker tool to ensure the quality and effectiveness of your backlinks. Quality backlinks are like gold dust for your website’s SEO, helping it climb higher in search rankings.

Using tools like rankwatch for tracking can provide valuable insights into your website’s performance and help you optimize your SEO strategy. Additionally, tracking visitor activity through the use of cookies can further enhance your understanding of user behavior on your site.

On the flip side, low-quality or spammy backlinks can harm your site’s reputation and result in lower search rankings. Using rankwatch for tracking purposes can help identify and remove such harmful backlinks, boosting your site’s conversion rate.

Low-quality backlinks can lead to penalties from search engines, causing a drop in your website’s visibility. By using tracking tools like Rankwatch, you can monitor your website’s rank and identify any issues. Additionally, optimizing your website for conversion and utilizing cookies can help improve its performance.

For example, if numerous irrelevant or suspicious sites link back to yours, Google might interpret this as an attempt to manipulate its algorithm and penalize your site accordingly. This is why conducting regular SEO backlink analysis using a backlink analysis tool or a free backlink checker tool is crucial.

By using an SEO backlink checker tool, you can identify and monitor the quality and relevance of the backlinks pointing to your site. This emphasizes the importance of using a backlink checker like Rankwatch to identify and disavow harmful links. By analyzing the backlinks, Rankwatch helps users improve their website’s ranking. It also helps in tracking user sessions and managing cookies for better website performance.

Assessing the quality of backlinks is essential for maintaining a strong SEO profile. With the help of rankwatch, you can easily track and analyze the backlinks that are driving traffic to your website. By using cookies, rankwatch can provide valuable insights into the session behavior of users who visit your site through these backlinks.

This information is crucial for understanding how users interact with your website and optimizing their experience. A reliable backlink checker helps you distinguish between high-quality links from authoritative sources and those coming from dubious or irrelevant websites. It also ensures that the user’s session remains secure by using cookies to track their activity.

By conducting a thorough SEO backlink analysis using a reliable backlink analysis tool, such as a free backlink checker tool, you can evaluate factors such as relevance, authority, and domain credibility. This analysis will ensure that only beneficial links are directing traffic to your site, providing a positive user experience.

For instance, let’s say you run a fitness blog aiming to attract organic traffic interested in health-related topics. With our free backlink analysis tool, you can track the number and quality of backlinks to your website. This analysis will help you optimize your content and improve your search engine ranking.

Additionally, we use cookies to enhance the user experience and provide personalized recommendations for your fitness blog. If reputable health websites link back to your blog posts about nutrition tips or workout routines, these high-quality backlinks will boost both your site’s authority on fitness topics and its overall SEO performance. Additionally, by using cookies to track user sessions, you can further enhance the user experience on your website.

Competitor Analysis

A backlink checker is an invaluable tool for analyzing competitors’ strategies, especially when it comes to tracking cookies and understanding user behavior. By examining their backlink profiles with a tool, you gain insights into which domains are linking to their content – information that can inform your own link building strategy significantly. This is particularly useful for optimizing cookies and improving user experience.

Analyzing competitor backlinks allows you to identify potential opportunities for securing similar authoritative references within your niche while avoiding pitfalls they may have encountered with low-quality sites linking to them. By studying the backlinks of other users in your industry, you can gain valuable insights and learn from their experiences. Additionally, it is crucial to be aware of the impact that cookies can have on your website’s performance and user experience.

Search Ranking

Backlinks, along with cookies, play a crucial role in determining a website’s position in search engine results. They help search engines understand the relevance and authority of a website, which ultimately impacts its ranking. By analyzing the number and quality of backlinks, search engines can assess the popularity and trustworthiness of a website.

This information is then used to determine how high or low a website should appear in search results when a user searches for relevant keywords. When other reputable websites provide backlinks to your website, it signals to search engines that your content is valuable and trustworthy.

This helps search engines analyze the quality of your backlinks and understand the relevance of your website to user queries. As a result of conducting backlink analysis and utilizing cookies, search engines are more likely to rank your site higher for relevant queries made by users.

A backlink checker helps you assess the quality and quantity of backlinks pointing to your website, making it easier to track the impact of cookies on user engagement. By conducting a backlink analysis, you can analyze this data to identify areas for improvement and take steps to enhance your site’s visibility on search engine results pages. This analysis can be done using cookies to track user behavior on your website.

Monitoring and optimizing your backlink profile is essential for maintaining a strong online presence for your website. By keeping an eye on your backlinks, you can ensure that they are relevant and high-quality, which will help improve your search engine rankings and drive more organic traffic to your site.

Additionally, regularly monitoring your backlink profile allows you to identify and remove any harmful or spammy links that could potentially harm your website’s reputation. So, make sure to regularly check and optimize your backlink profile to stay ahead of the competition and increase your website’s visibility and authority in the With the help of a backlink checker, you can keep track of new backlinks as well as identify any toxic or spammy links that could harm your rankings.

Additionally, this tool allows you to monitor the use of cookies by users on your website. Regularly assessing the health of your user backlink profile enables you to make informed decisions about disavowing harmful links and pursuing opportunities for acquiring high-quality backlinks from authoritative sources.

By evaluating your user backlink profile, you can ensure that you are optimizing your website’s visibility and credibility. Additionally, monitoring the use of cookies on your website is crucial for maintaining compliance with privacy regulations and enhancing the user experience.

Website Authority

Building website authority is closely tied to the quantity and quality of backlinks pointing to your site. Additionally, ensuring a positive user experience and utilizing cookies can also contribute to increasing website authority. When reputable websites provide backlink analysis and link to yours, they essentially vouch for the credibility and relevance of your content, contributing positively to your website’s authority.

This is possible because cookies track user behavior on the internet. A robust backlink profile not only enhances your site’s trustworthiness but also strengthens its potential for ranking well in search results for user queries. By utilizing cookies, your site can provide a personalized and seamless experience for users, improving their overall satisfaction and engagement.

By using a reliable backlink checker, you can gain insights into how effectively you’re building website authority through link acquisition efforts. Additionally, this tool can help you track the performance of your website’s cookie usage and ensure a seamless experience for your users.

This tool allows you to evaluate the domain authority of linking sites, assess anchor text diversity, and pinpoint opportunities for securing valuable backlinks from influential domains. It also helps you analyze user behavior, track cookie usage, and optimize your website for better performance.

Traffic Growth

Quality backlinks serve as pathways that lead users from other websites directly to yours, driving organic traffic in the process. These pathways act like a cookie trail, guiding users to your website. When reputable sites link to relevant content on your pages, it increases the likelihood of users clicking through those links onto your own site—resulting in increased visibility and potential conversions. This is especially true when users have a cookie stored on their device.

A proficient backlink checker empowers you to identify these traffic-generating links while also evaluating their impact on overall referral traffic patterns. This tool is especially useful for tracking the cookie data of each user and analyzing their browsing behavior.

Features to Look For

When selecting a backlink checker tool, it’s crucial to consider several key features such as cookie tracking and user experience. First and foremost, accuracy is paramount. The tool must provide precise information about the backlinks pointing to a website. Additionally, it should also track user behavior and cookie data for more accurate insights.

Comprehensiveness is essential for tracking backlinks. The tool should be able to track all types of backlinks, including dofollow, nofollow, and even internal links. It should also be able to track user behavior and cookie data. A comprehensive backlink analysis tool ensures that no valuable data from the user’s cookie is overlooked.

Moreover, an important feature to look for in a backlink checker is ease of use for the user. Additionally, it is essential to ensure that the backlink checker does not rely on cookies to function properly. A user-friendly interface enhances productivity and efficiency by allowing users to effortlessly navigate through the tool, like a well-oiled machine. It’s as smooth as a cookie, making it easy to find what you need and get things done quickly.

Intuitive navigation and clear presentation of data are critical for quick access to vital user information. By optimizing the use of cookies, users can have an enhanced browsing experience, making it easier to find and access the information they need.

Furthermore, advanced features such as competitor analysis capabilities can offer significant value in understanding how a website’s backlink profile compares with its competitors’ and helps track user behavior using cookies. Historical data access enables users to track changes in their backlink profiles over time, providing valuable insights into the effectiveness of their SEO efforts. Additionally, users can use this feature to monitor the impact of their cookie implementation on website traffic and user behavior.


The user experience of an online backlink checker, including its usability and effectiveness, is influenced by the presence of cookies. A user-friendly interface not only simplifies the process of analyzing backlinks but also contributes to enhanced productivity and efficiency.

Additionally, it ensures that the use of cookies is optimized for a seamless user experience. Imagine a user trying to navigate through cluttered menus or deciphering complex graphs – this could lead to frustration and wasted time. Additionally, the user’s experience can be enhanced by utilizing cookies.

By contrast, intuitive navigation with the help of a cookie allows users to swiftly locate the desired information without getting lost within the tool’s interface. Clear presentation of data further streamlines the process for the user by presenting relevant details in an easily digestible format.

This format helps the user quickly understand the information, making it more convenient for them to navigate and use the website. Additionally, the use of a cookie allows the website to remember user preferences, enhancing their overall experience.

Reporting Capabilities

When choosing a backlink checker tool, it is important to consider the reporting capabilities for both cookies and users. Comprehensive reports offer valuable insights that can inform strategic SEO decisions effectively, including the use of cookies. Detailed reports provide visibility into various aspects such as new backlinks acquired, lost links, anchor text distribution, referring domain authority distribution among others. These reports are like a cookie that gives you insight into the performance of your website’s link building efforts.

Customizable reporting options enable users to tailor reports based on specific metrics or parameters they deem most important for their SEO strategies, such as cookie tracking. Exportable reports facilitate seamless sharing with team members or clients who may require access outside the platform, ensuring efficient communication and collaboration.

Using a backlink checker is vital for regular monitoring of your website’s backlinks and ensuring that your cookie is updated and functioning properly. It automates the process, saving you time and effort. By staying proactive in managing your backlink profile, you can promptly address any cookie issues that may arise.

Regular monitoring with a backlink checker allows you to keep track of new backlinks to your site as well as identify any lost or broken links. It’s important to use a reliable backlink checker tool to ensure your website’s link profile is strong and free from any cookie-related issues. This helps maintain the quality and relevance of your cookie backlink profile, which is crucial for search engine optimization (SEO). It enables you to stay ahead of potential negative impacts on your site’s ranking by implementing a cookie.

  • Automates the monitoring process
  • Identifies new, lost, or broken links
  • Maintains the quality and relevance of backlinks
  • Cookies are an essential tool for maintaining a competitive edge in search engine optimization. By implementing cookies on your website, you can effectively mitigate potential negative impacts on your site’s ranking.

Analyzing Data

A backlink checker is essential for analyzing and interpreting backlink data, including the crucial role it plays in tracking and managing cookies. It provides insights into patterns and trends related to your website’s link profile, including information about cookies. By understanding these patterns, you can identify opportunities for further link building and pinpoint any areas that require attention. Additionally, it is important to mention that cookies play a crucial role in tracking user behavior and providing personalized experiences on websites.

The analysis offered by a backlink checker also facilitates the identification of potentially harmful links that could be negatively impacting your SEO efforts. This allows you to take corrective action by disavowing such links or reaching out to webmasters for removal.

  • Provides insights into patterns and trends
  • Identifies opportunities for link building
  • Pinpoints areas requiring attention
  • Facilitates identification of harmful links

Strategic Planning

Leveraging a reliable backlink checker is invaluable. It enables you to analyze competitors’ backlinks, gaining valuable insights into their strategies and successes. By doing so, you can inform your own approach to link building while identifying unique opportunities within your niche.

Moreover, setting clear goals based on the data obtained through a backlink checker allows you to track progress effectively. Whether it’s increasing referral traffic or improving keyword rankings through quality inbound links – having measurable objectives ensures that every action taken contributes towards achieving those goals.

Relevance and Context

Relevance and context play a crucial role in determining the quality of backlinks. A good backlink should come from a website that is topically relevant to yours. For example, if you run a fitness blog, getting a backlink from a reputable health or wellness website would be highly relevant and beneficial.

Using a backlink checker can help you identify these relevant linking opportunities by providing insights into the websites linking to your content. By analyzing these links, you can determine whether they are from authoritative sources within your niche. Acquiring backlinks from such authoritative and relevant sources can significantly boost your website’s credibility and visibility in search engine results.


  • Increased organic traffic
  • Enhanced domain authority
  • Improved search engine rankings


  • Time-consuming process
  • Requires continuous monitoring and analysis

Trust and Domain Authority

Trustworthiness of linking domains directly impacts the overall trust and authority of your own website. When high-quality, trusted websites link to your content, it signals to search engines that your site is also trustworthy. This positively influences your domain authority, which is an important factor in how well your site ranks in search results.

A reliable backlink checker enables you to assess the trustworthiness of linking domains by providing data on their trust metrics, such as Trust Flow or Domain Authority scores. These metrics give you valuable insights into the quality of each backlink pointing to your site.

High-quality links not only contribute towards building domain authority but also establish credibility for your website within its niche. As an example, if an established finance publication includes a link to one of your financial planning guides within their article about investment strategies, this could significantly enhance both the trustworthiness of that particular page on our site as well as our overall domain authority.

They play a crucial role in enhancing your website’s authority and search engine rankings. By utilizing a backlink checker, you can identify areas for improvement and inform your link building efforts. Diversifying link sources is essential to create a robust backlink profile. For instance, engaging in activities such as guest blogging, influencer outreach, and content promotion can help acquire diverse backlinks from various platforms.

Diversifying your link sources helps mitigate the risks associated with relying heavily on one type of backlink. For example, if you solely focus on directory submissions for acquiring backlinks, it could lead to an imbalance in your backlink profile. This may raise red flags for search engines like Google, potentially impacting your website’s ranking negatively.

Outreach Techniques

Effective outreach techniques are pivotal in securing high-quality backlinks from authoritative websites. Personalized email outreach allows you to establish genuine connections with other webmasters or bloggers within your niche. By crafting personalized messages that highlight the value of collaborating through mutually beneficial partnerships, you can increase the likelihood of obtaining valuable backlinks.

Relationship-building also plays a vital role in successful outreach efforts. Nurturing relationships with influencers or industry leaders can open doors for gaining quality backlinks naturally over time. Utilizing a backlink checker enables you to track the progress of your outreach campaigns by monitoring responses and identifying which strategies yield the best results.

Content Marketing

Incorporating effective content marketing practices into your strategy is instrumental in attracting natural and valuable backlinks to your website. Creating content that provides substantial value to readers encourages them to share it across different platforms organically while linking back to your site.

Gaining Insights

A backlink checker is a powerful tool for gaining insights into your website’s performance. It can reveal the strengths and weaknesses of your backlink profile, providing valuable data to inform your SEO strategies. By analyzing the backlinks of your competitors, you can identify potential opportunities for growth and improvement.

This tool allows you to see which websites are linking to your competitors but not to you, highlighting areas where you may be falling behind. For example, if a competitor has backlinks from high-authority domains that you don’t have, this presents an opportunity for improvement in your own link-building efforts. Similarly, if you notice that certain types of content on competitors’ sites are attracting numerous backlinks, it could indicate a content gap on your own site that needs addressing.

By understanding these aspects through a backlink checker, you can tailor your link-building strategy to focus on acquiring similar high-quality links or creating content that resonates with audiences and attracts more backlinks. This data-driven approach ensures that you’re directing resources towards activities with the highest potential impact on improving your website’s authority and visibility.

Identifying Opportunities

Another key benefit of using a backlink checker is its ability to help identify new link building opportunities. By analyzing the backlink profiles of other websites in your niche or industry, you can discover relevant websites and influencers who may be open to linking to your content.

For instance, if a popular blog in your industry consistently links out to informative resources related to their niche, it represents an opportunity for you to reach out with valuable content from your own site. This process not only helps in acquiring new high-quality backlinks but also expands the network of websites pointing towards yours.

Furthermore, by identifying influential individuals or organizations within specific niches through their existing backlink profiles, it becomes easier for digital marketers or webmasters like yourself to establish connections and partnerships aimed at securing quality inbound links.

Identifying and disavowing harmful links is crucial for maintaining a healthy backlink profile. A backlink checker plays a pivotal role in this process by helping website owners detect spammy or low-quality links that could potentially harm their SEO efforts. These tools analyze the source, authority, and relevance of each link, providing valuable insights into which ones may be detrimental to a site’s ranking.

Low-quality or spammy backlinks can have a significantly negative impact on a website’s SEO performance. Search engines like Google prioritize quality over quantity. Therefore, having an abundance of toxic links pointing to a site can lead to penalties or lower search result rankings. For instance, if numerous irrelevant or suspicious websites are linking to your site, search engines might perceive your content as untrustworthy or manipulative.

Utilizing a backlink checker empowers website owners to identify these harmful links promptly and take appropriate action before they negatively affect their SEO efforts. By regularly monitoring the quality of incoming links using such tools, webmasters can proactively address any issues that may arise from toxic backlinks.

Disavow Process

The process of disavowing harmful links using a backlink checker involves several essential steps that are critical for safeguarding the overall health of a website’s link profile. Once identified through the tool’s analysis, webmasters need to compile these toxic URLs into what is known as a “disavow file.” This file contains all the URLs that they want search engines to ignore when assessing their site’s credibility.

After creating the disavow file with the assistance of the backlink checker, webmasters must then submit it directly to search engines like Google through their respective platforms—such as Google Search Console. This submission signals to search engine algorithms that certain incoming links should be disregarded when evaluating a website’s authority and relevance.

Regularly reviewing and updating this disavow file is equally important since new toxic backlinks may emerge over time while existing ones might get removed by third-party websites without notice. By continuously utilizing the capabilities of an efficient **

KPIs and Metrics

Key performance indicators (KPIs) and metrics play a crucial role. These metrics include domain authority, referring domains, and anchor text distribution. Domain authority reflects the strength of a website’s backlink profile, while referring domains indicate the number of unique websites linking to yours. Analyzing anchor text distribution helps in understanding how backlinks are integrated within content.

These metrics are essential as they provide insights into the quality and quantity of backlinks. For instance, an increase in domain authority signifies improved credibility and trustworthiness, which can positively impact search engine rankings. Similarly, monitoring referring domains helps in identifying new link acquisition opportunities while ensuring a diverse backlink profile. Furthermore, analyzing anchor text distribution aids in maintaining a natural link profile that aligns with search engine guidelines.

In addition to these benefits, these metrics also aid in evaluating the effectiveness of link building efforts by providing tangible data on improvements or setbacks over time. By regularly tracking these KPIs through a reliable backlink checker tool, website owners can make informed decisions regarding their link building strategies.

ROI Analysis

Conducting Return on Investment (ROI) analysis for link building campaigns is imperative for determining their overall success. A robust backlink checker facilitates this process by enabling webmasters to measure the impact of acquired links on various aspects such as conversions, traffic volume, and search engine rankings.

By leveraging a suitable backlink checker tool’s capabilities for ROI analysis purposes, website owners can gain valuable insights into how their investment in acquiring backlinks translates into tangible results for their business. For example:

  • Tracking Conversions: Monitoring how many visitors from specific referral sources convert into customers provides clarity on which types of backlinks are driving actual revenue.
  • Traffic Volume: Analyzing changes in website traffic resulting from different link acquisition activities offers visibility into which strategies are most effective at driving audience engagement.

API Integration

API integration in a backlink checker tool offers several benefits. It allows for seamless data transfer and analysis, enhancing productivity and efficiency. With API integration, users can easily connect their backlink checker with other tools or platforms to access a wide range of data sources. This means that the backlink checker can pull in information from various sources without manual input, saving time and effort.

API integration enables real-time updates on backlinks, ensuring that users have access to the most current data available. This feature is particularly useful for businesses or individuals who require up-to-date information for their link-building strategies or SEO efforts. By automating the process of data retrieval and analysis through API integration, users can focus on interpreting the insights provided by the backlink checker rather than spending time collecting and organizing raw data.

Historical Data Access is crucial in a backlink checker as it allows users to track changes in backlinks over time. By accessing historical backlink data, users can gain valuable insights into how their website’s link profile has evolved. For example, they may identify spikes or drops in backlinks following specific marketing campaigns or major content releases. Understanding these patterns can help them refine their future strategies for better results.

Furthermore, historical data access enables users to monitor competitor’s link building activities over time. By tracking changes in competitors’ link profiles using a backlink checker, businesses can gain competitive intelligence regarding new opportunities or potential weaknesses within their own strategy.

Competitor Change Tracking

Monitoring competitors’ backlink profiles over time is essential for staying ahead of the competition. A robust backlink checker provides features to track changes in competitors’ link building strategies systematically. For instance:

  • Identifying new high-authority websites linking to competitors
  • Noticing significant increases/decreases in referring domains
  • Observing shifts in anchor text usage


You’ve now gained a comprehensive understanding of backlink checkers and their pivotal role in enhancing your website’s SEO performance. By choosing the right tool, effectively using it, and identifying and addressing various types of backlinks, you can significantly improve your backlink profile.

Monitoring competitors’ backlinks and leveraging advanced features will further elevate your strategy. Remember, success isn’t just about the quantity but the quality of backlinks. As you continue on this journey, keep refining and measuring your efforts to ensure a robust backlink profile that drives organic traffic and boosts your site’s authority.

Now armed with these insights, it’s time to put them into action. Take the necessary steps to enhance your website’s backlink profile and stay ahead of the competition. Your commitment to this crucial aspect of SEO will undoubtedly yield long-term benefits for your online presence.

Frequently Asked Questions

author avatar
Team Digital Shiksha
Digital Shiksha is the leading online and interactive digital marketing training institute in India. We offer professional certification courses in Digital Marketing, which will help you create effective digital marketing strategies. Our students have access to the latest tools and techniques used in online marketing, including social networking, mobile marketing, online communities, viral marketing, wikis, and blogs. With a career in online, interactive, and digital marketing, you can progress into roles such as campaign planning and brand development. At Digital Shiksha we are committed to supporting and educating our students to reach their full potential in the field of digital marketing.

About the author, Team Digital Shiksha

Digital Shiksha is the leading online and interactive digital marketing training institute in India. We offer professional certification courses in Digital Marketing, which will help you create effective digital marketing strategies. Our students have access to the latest tools and techniques used in online marketing, including social networking, mobile marketing, online communities, viral marketing, wikis, and blogs. With a career in online, interactive, and digital marketing, you can progress into roles such as campaign planning and brand development. At Digital Shiksha we are committed to supporting and educating our students to reach their full potential in the field of digital marketing.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}