SEO Mistakes: 15 Common Errors to Avoid




Key Takeaways

  • Pay attention to page load time by optimizing images, using efficient coding, and leveraging caching to improve user experience and SEO.
  • Monitor and address bad reviews on Google promptly to maintain a positive online reputation and build trust with potential customers.
  • Ensure proper verification of Google My Business to avoid issues with local search visibility and customer engagement.
  • Develop location-specific pages to target local audiences and improve search engine rankings for specific geographic areas.
  • Avoid creating duplicate content to prevent negative impacts on search engine rankings and user experience.
  • Regularly update website content and information to provide fresh and relevant information to users and search engines.

Ever felt like your website is lost in the vast digital ocean of broken pages, backlinks, and next SEO mistake? It could be due to common SEO blunders, such as broken pages and mistakes in your blog URL, that sabotage your online visibility. From neglecting mobile optimization and ignoring quality content to overlooking the power of backlinks, these missteps, including the next SEO mistake, can sink your site’s ranking faster than a lead balloon. We’re here to help steer you in the right way with our expert insights.

In this listicle, we’ll uncover the top SEO mistakes that could be holding your website back from reaching its full potential and help you look for ways to improve your URL structure and query optimization. Whether you’re a seasoned webmaster or just dipping your toes into the world of search engine optimization, avoiding these SEO mistakes is crucial for success in today’s competitive online landscape. So, grab a life vest and scroll down for reviews of our top picks – we’ve got everything you need to navigate through the murky depths of SEO errors.

1. Ignoring Page Load Time

Page load time is critical for user experience, search engine rankings, and customers. Here’s why:

  • User Experience: Slow-loading pages frustrate customers and lead to higher bounce rates. Research shows that 40% of customers abandon a website that takes more than 3 seconds to load.
  • Search Engine Rankings: Google considers page speed, SEO mistakes, examples, and help as ranking factors. Websites with faster loading times tend to rank higher in search results, helping increase organic traffic.
  • Mobile Optimization: With the majority of internet traffic coming from mobile devices, optimizing page load time for mobile users is crucial for SEO. Mobile-first indexing by search engines makes fast loading on mobile even more important for SEO.

To improve page load time:

  • Optimize images: Compress images without compromising quality.
  • Minimize HTTP requests: Reduce the number of elements on your webpage to avoid SEO mistakes.
  • Use browser caching: Enable caching so returning visitors don’t have to reload all resources.

2. Neglecting Bad Reviews on Google

Ignoring negative reviews on Google can severely impact your SEO efforts. Here’s why:

  • Negative reviews can harm your local search rankings, for example. According to a study by Moz, review signals contribute to around 15% of how Google ranks local businesses.
  • Loss of Credibility: When potential customers come across negative reviews and mistakes, it diminishes their trust in your business. BrightLocal found that 86% of consumers hesitate to purchase from a business with negative online reviews.
  • Missed Improvement Opportunities: Negative feedback provides valuable insights into areas needing improvement and mistakes. Addressing these concerns and mistakes not only helps in managing the damage but also demonstrates responsiveness and care for customer satisfaction.
  • Positive Responses Matter: Responding professionally and constructively to bad reviews, even when there has been a mistake, can mitigate their impact. A Harvard Business Review study revealed that replying to customer reviews—both positive and negative—leads to better ratings overall.

3. Faulty Google My Business Verification Code

When verifying a Google My Business listing, it’s crucial to ensure that the verification code is entered accurately to avoid any mistakes. A faulty verification code mistake can lead to the suspension of your business listing, impacting its visibility on Google Maps and search results.

  • Impact on Visibility: Inaccurate verification codes can result in a loss of potential customers who rely on accurate location information when searching for businesses. This can significantly impact foot traffic and online engagement.
  • Verification Process: The process of obtaining a new verification code due to a mistake can be time-consuming, delaying the activation of your business listing and potentially affecting your local SEO performance.
  • Repercussions: An inactive or suspended business listing may also affect customer trust as they may perceive it as unreliable or closed down. This could lead them to opt for competitors with active listings instead.

To avoid this issue:

  1. Double-check the accuracy of the code for any mistakes before submitting it.
  2. Ensure that you have access to the phone number or email associated with your Google My Business account so that you receive the verification code promptly.
  3. If there are repeated issues with receiving or entering the verification code, consider reaching out to Google My Business support for assistance with the mistake.

A simple mistake in entering a verification code can have far-reaching consequences for your business’s online presence and customer engagement levels.

4. Lack of Location-Specific Pages

When businesses overlook the mistake of creating location-specific pages, they miss out on a valuable opportunity to enhance their local SEO. Here’s why this mistake can hinder your search engine rankings:

  • Local Relevance: Without location-specific pages, it becomes challenging for search engines to understand which geographical areas your business serves. This lack of clarity can negatively impact your local search visibility mistake.
  • By providing dedicated pages for different locations, you can offer tailored content that resonates with users in those areas. This improves user experience and increases the likelihood of conversions.
  • Competitive Edge: Businesses that invest in location-specific pages gain an advantage over competitors who neglect this strategy. Localized content helps establish authority within specific regions and boosts competitiveness in local searches.

To avoid this mistake:

  1. Create individual landing pages for each target location, optimizing them with relevant keywords, localized content, and without any mistakes.
  2. Include essential information such as address, contact details, business hours, and customer testimonials specific to each location.
  3. Leverage schema markup to provide search engines with clear signals about the geographic relevance of each page.

5. Creating Duplicate Content

Duplicate content refers to blocks of content within or across domains that either completely match other content or are appreciably similar. This mistake can harm your site’s SEO by confusing search engines and dividing ranking signals.

  • SEO Impact: Mistake – search engines may not know which version to include/exclude from their indices, leading to a dilution of ranking signals for duplicate pages.
  • Canonicalization: Implementing canonical tags can help indicate the preferred version of a page and avoid mistake. It consolidates link equity on one single URL, preventing it from being split among multiple versions.
  • Content Syndication: If you syndicate your content on other sites, ensure it links back to the original article using rel=canonical or noindex meta tags.
  • Internal Duplication: Be cautious when dealing with print-only versions of web pages, boilerplate repetition in templates, store items shown via distinct URLs, and mistakes.

Creating unique and valuable content is critical for SEO success. Avoid copying large sections of text from other sources without adding substantial original value to avoid making a mistake. Instead, focus on producing high-quality material that provides genuine value to users and avoid making mistakes.

6. Having Broken Images and Missing Alternative Texts

Broken images, missing alternative texts, and mistakes can significantly harm your website’s SEO efforts.

When search engine crawlers encounter broken images, it affects the user experience and may lead to a negative impact on your website’s ranking.

Alternative text, or alt text, provides a description of an image for those who are visually impaired or when the image fails to load. By omitting alt text, you make a mistake and miss out on an opportunity to include relevant keywords that could improve your site’s visibility in search results.

According to WebAIM, approximately 4.2% of adults in the United States have a visual impairment. This highlights the importance of using descriptive alt text for SEO and accessibility purposes,

To avoid these issues:

  • Regularly check for broken images using tools like Google Search Console to avoid mistakes.
  • Ensure that every image has descriptive alt text that accurately represents the content of the image.
  • Use concise yet informative descriptions within your alt attributes.

7. Not Updating Content and Information Regularly

Failing to update content regularly can have detrimental effects on a website’s SEO performance, mistake. Here’s why:

  • Search Engine Rankings: Search engines favor fresh, relevant content. Websites that consistently update their content and avoid mistakes are more likely to rank higher in search results.
  • User Engagement: Outdated information and mistakes can lead to a poor user experience, resulting in decreased time spent on the site and increased bounce rates. This negatively impacts SEO metrics.
  • Competitive Edge: Regular updates demonstrate authority and expertise in the industry, setting a website apart from competitors.

To avoid these pitfalls, consider implementing the following strategies:

  • Create a Content Calendar: Plan regular updates for existing content as well as new posts to ensure a steady stream of fresh material and avoid any mistakes.
  • Refresh Existing Content: Update statistics, add new examples or case studies, revise outdated information, and correct any mistakes within existing articles or blog posts.

8. Failing to Optimize Your Website for Mobile Users

Failing to optimize your website for mobile users can be a mistake with detrimental effects on your search engine rankings and user experience.

Mobile optimization is crucial as more than half of web traffic comes from mobile devices. Ignoring this can result in a high bounce rate, causing Google to lower your site’s ranking.

Google has implemented mobile-first indexing, meaning it primarily uses the mobile version of a site for ranking and indexing. Therefore, if your website isn’t optimized for mobile, you risk being outranked by competitors who are.

A non-mobile-friendly website also leads to poor user experience. Slow loading times and difficulty navigating the site on a mobile device can frustrate visitors and drive them away from your content or products.

Optimizing for mobile involves using responsive design, ensuring fast load times, optimizing images for smaller screens, and creating easy-to-click buttons suitable for touchscreens.

Failing to cater to the needs of mobile users not only impacts SEO but also diminishes potential conversions and revenue opportunities. It’s essential that businesses prioritize their website’s compatibility with various devices in order to succeed in today’s digital landscape.

9. Using a Contact Form That Isn’t Converting

Ensuring they are optimized for conversion is crucial.

  • User Experience: A poorly designed or lengthy contact form can deter visitors from reaching out. Research shows that 94% of negative website feedback is design-related, emphasizing the significance of user-friendly forms.
  • Conversion Rates: According to studies, reducing the number of form fields from 11 to 4 can increase conversions by up to 120%. This highlights the impact of simplifying and streamlining contact forms for better results.
  • Mobile Optimization: With mobile traffic surpassing desktop usage, it’s vital to optimize contact forms for mobile devices. Websites with mobile-responsive forms witness a substantial boost in their conversion rates compared to those without this feature.
  • Call-to-action (CTA): Utilizing compelling CTAs within the form can significantly influence user behavior. Incorporating persuasive language such as “Get Started,” “Send My Free Guide,” or “Book Your Consultation” can drive higher engagement and conversions.

Ensuring that your contact form is intuitive, concise, and tailored for both desktop and mobile users will lead to improved user experience and increased conversions on your website.

Broken links can harm your site’s SEO and user experience. Here’s why:

Broken links lead to poor user experience, and frustrating visitors who are trying to access relevant content on your website.

They also negatively impact your SEO efforts by signaling to search engines that your site may not be well-maintained or trustworthy.

Google often penalizes websites with an excessive number of broken links, leading to a drop in search rankings and organic traffic.

Regularly monitoring and fixing broken links is crucial for maintaining a positive online presence.

Utilize tools like Google Search Console or third-party link checkers to identify and address broken links promptly.

Implementing 301 redirects for permanently moved pages can help retain the link equity associated with the old URLs, preventing the loss of valuable backlinks.

11. Having a Low Text to HTML Ratio

A low text-to-HTML ratio can harm your website’s SEO efforts. Here’s why:

  • Impact on SEO: When there is an imbalance between the amount of visible text and the underlying HTML code, search engines may struggle to understand the content properly, leading to lower rankings.
  • User Experience: Websites with excessive HTML and minimal textual content may deliver a poor user experience as visitors might not find sufficient valuable information.
  • Loading Speed: A high volume of unnecessary code can slow down page loading speed, negatively affecting user experience and SEO performance.

To avoid this issue:

  1. Optimize Code: Minimize unnecessary elements in the HTML code by cleaning up redundant tags or attributes.
  2. Content Optimization: Focus on creating quality, relevant textual content that aligns with your keywords and target audience.
  3. Regular Audits: Periodically review your website’s text-to-HTML ratio using tools like Screaming Frog or Google PageSpeed Insights.

12. Not Ensuring Pages Are Indexed by Search Engines

When pages are not indexed, they won’t appear in search engine results, causing a significant loss of potential traffic and visibility for your website.

  • Impact on SEO: Unindexed pages mean missed opportunities to attract organic traffic. This can lead to lower rankings and reduced visibility.
  • Common Causes: Issues like robots.txt blocking or using the “noindex” meta tag can prevent indexing. Canonicalization errors or server problems may also hinder page indexing.
  • Solutions: Regularly check for indexation issues using Google Search Console and ensure that important pages are accessible to search engine crawlers. Use proper directives in robots.txt and review meta tags to avoid accidental noindexing.
  • Case Study: A website saw a 40% increase in organic traffic after fixing indexation issues that were preventing key landing pages from being indexed properly.

Ensuring all relevant pages are indexed is crucial for maximizing the potential of your SEO efforts. By monitoring indexation status and addressing any obstacles promptly, you can safeguard your site’s visibility and improve its chances of ranking well on search engine results pages (SERPs).

13. Using Improper Length of Title Tags, Meta Descriptions, and Wrong Keywords is a bad practice and can lead to SEO problems.

The length matters significantly for SEO. Here’s why:

Title Tags:

  • Optimal Length: Aim for around 50-60 characters to ensure that the entire title is displayed on search engine results pages (SERPs).
  • Impact of Exceeding Limit: If your title tag exceeds this limit, search engines may truncate it, leading to a loss in visibility and potentially affecting click-through rates.

Meta Descriptions:

  • Ideal Length: Keep meta descriptions within approximately 150-160 characters to prevent truncation on SERPs.
  • Effect of Inadequate Length: Shorter descriptions might not fully convey the content, while longer ones risk being cut off.

Importance of Proper Lengths:

Maintaining appropriate lengths ensures that both title tags and meta descriptions effectively communicate with users and search engines. This can enhance click-through rates by providing clear, concise information about the page’s content.

Impact on User Experience:

In addition to SEO benefits, optimized lengths contribute positively to user experience by offering accurate previews of webpage content. Users are more likely to engage with well-crafted titles and descriptions that provide relevant insights into what they can expect from clicking through.

14. Keeping Long Messy URLs

Long, messy URLs can harm your website’s SEO efforts. Here’s why:

  • Poor User Experience: Lengthy URLs with multiple parameters are difficult for users to read and understand. This can lead to a poor user experience, potentially increasing bounce rates.
  • Search Engine Crawling: Complex URLs may confuse search engine crawlers, causing them to miss important content on your site or not crawl it efficiently.
  • Keyword Dilution: Lengthy URLs often contain unnecessary words or numbers that dilute the impact of relevant keywords in the URL.

To avoid these issues:

  • Use hyphens to separate words in the URL instead of underscores or spaces.
  • Keep the URL concise and reflective of the page content, focusing on primary keywords.
  • Utilize a logical hierarchy for structuring your URL by organizing it similar to how you organize your website’s navigation.

For instance, consider this comparison:

Implementing these practices will enhance both user experience and search engine optimization while providing clear signals about your page’s content.

15. Implementing Faulty Redirects

Implementing faulty redirects can significantly harm your website’s search engine rankings and user experience.

  • SEO Impact: Faulty redirects confuse search engines and lead to improper indexing of your web pages, impacting your site’s visibility in search results.
  • User Experience: Users encountering faulty redirects are likely to become frustrated, leading to high bounce rates and decreased engagement on your site.
  • Mobile Responsiveness: Google emphasizes mobile-first indexing; faulty redirects on mobile devices can result in penalties for not providing a seamless user experience across all devices.

Ensuring that all redirect links are correctly implemented is crucial for maintaining a healthy SEO strategy. Regularly auditing and fixing any faulty redirects will help safeguard the performance of your website in search engine rankings.


So, there you have it. Avoiding these SEO mistakes can make a world of difference for your website’s visibility and success. By prioritizing page load time, managing reviews, optimizing for mobile users, and keeping your content fresh and relevant, you’re not just improving your SEO; you’re also enhancing the overall user experience.

Remember, search engines want to deliver the best results to users, so by focusing on these aspects, you’re aligning with Google’s E-A-T principle – expertise, authoritativeness, and trustworthiness.

Now that you’re armed with this knowledge, take a look at your website and see where you can make improvements. Start small if you need to, but every step in the right direction counts. Your website’s SEO is an ongoing journey, so keep learning and adapting to stay ahead in the digital landscape.

Frequently Asked Questions

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Team Digital Shiksha
Digital Shiksha is the leading online and interactive digital marketing training institute in India. We offer professional certification courses in Digital Marketing, which will help you create effective digital marketing strategies. Our students have access to the latest tools and techniques used in online marketing, including social networking, mobile marketing, online communities, viral marketing, wikis, and blogs. With a career in online, interactive, and digital marketing, you can progress into roles such as campaign planning and brand development. At Digital Shiksha we are committed to supporting and educating our students to reach their full potential in the field of digital marketing.

About the author, Team Digital Shiksha

Digital Shiksha is the leading online and interactive digital marketing training institute in India. We offer professional certification courses in Digital Marketing, which will help you create effective digital marketing strategies. Our students have access to the latest tools and techniques used in online marketing, including social networking, mobile marketing, online communities, viral marketing, wikis, and blogs. With a career in online, interactive, and digital marketing, you can progress into roles such as campaign planning and brand development. At Digital Shiksha we are committed to supporting and educating our students to reach their full potential in the field of digital marketing.

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